Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network... Continue reading at Advertising Age
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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W H Smith will open two stores, in partnership with retailer and publisher That Al Salasil, in the new terminal at Bahrain International Airport. Continue reading at The Bookseller
[ The Bookseller | 2019-05-08 00:00:00 UTC ]
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Springer Nature's leadership says it's 'encouraging a significant shift in publishers’ view[s] of their role in the transition to open access.' The post Springer Nature Solicits Input on Open Access Transition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-08 00:00:00 UTC ]
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Believe it or not, the century-old brand is still growing with new licenses and formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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New York City-based bookseller Shakespeare & Co. will open a store in Brookfield Place, a retail mall in lower Manhattan, in January 2020. There, it plans to host large scale author events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-02 00:00:00 UTC ]
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A conference aimed at “demystifying” publishing saw figures from the London trade travel to Manchester in a bid to increase the diversity of people entering the trade. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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The hunt is on for up-and-coming writers who could scoop this year’s £1,000 Guardian/Fourth Estate prize A Chinese villager with no arms becomes a Paralympian swimming champion; a dapper elderly Jamaican spends New Year’s Eve in a south London police cell under suspicion of domestic abuse; a... Continue reading at The Guardian
[ The Guardian | 2019-05-01 00:00:00 UTC ]
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The sunny weather hit Easter weekend trading for bookshops with some struggling to shift copies, bucking the general trend after research showed High Street footfall actually increased. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Sharjah in the United Arab Emirates (UAE) celebrated the start of its year as UNESCO World Book Capital last night (23rd April) with a spectacular theatrical sequel to One Thousand and One Nights held in the city’s open-air Al Majaz amphitheatre. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Crowdfunding publisher Unbound is launching a new funding campaign to continue its US expansion and support its UK operations. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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Pop Up Projects, a not-for-profit children’s literature agency, has received £300,000 to launch a talent development programme for illustrators of colour. Continue reading at The Bookseller
[ The Bookseller | 2019-04-19 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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The newly renamed Sunday Times/University of Warwick Young Writer of the Year Award opens today (April 12) for submissions as it announces its new sponsorship regime. The post The UK’s Young Writer Prize Opens for Submissions and Remixes Its Sponsors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-12 00:00:00 UTC ]
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Hachette UK has officially opened its huge "cutting-edge" distribution centre in Didcot after four years of planning and construction. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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The University of Cambridge and the 10 campuses of the University of California enter a major new agreement in open access, as Ontario-based Book Depot acquires the American publisher Kidsbooks. The post Cambridge and California in Open Access Deal; Book Depot Acquires Kidsbooks appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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There is always something magical to uncover in the world of Harry Potter, which is the ultimate premise behind “The Making of Harry Potter” on the Warner Bros. studio tour near London, an experience that continues to reveal new secrets from the film franchise. The tour’s latest — and largest —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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The non-profit organisation Pop Up Projects has received £509,754 in funding to expand its children’s literature festival programme nationwide, including developing a bespoke festival for children with special needs in Kent. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Porter Square Books will open a second location in Boston’s Seaport District, taking a ground floor space in a new literary center that will house the creative writing non-profit GrubStreet and the poetry non-profit Mass Poetry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-06 00:00:00 UTC ]
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Maryland Insurance Administrator Al Redmer said Thursday that he’s likely to expand his investigation of insurers involved in donations or sales of Mayor Catherine Pugh’s self-published “Healthy Holly” books. The Maryland Insurance Administration — which regulates all insurers in the state — has... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-05 00:00:00 UTC ]
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