Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Words Bookstore will open a second location this April in a 53,000 sq. ft. center in Livingston, N.J., designed entirely for people with special needs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-07 00:00:00 UTC ]
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After San Diego bookseller Seth Marko, the co-owner of the Book Catapult, underwent emergency heart surgery last week, other indie booksellers in San Diego and beyond stepped forward to keep the store open while he convalesces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-07 00:00:00 UTC ]
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Independent bookseller Topping & Company will open a new bookshop in central Edinburgh in 2019, with the Topping family saying the shop will be “the largest independent bookshop to open in the country for decades”. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Penguin Random House has acquired a YA novel tackling teen mental illness and toxic masculinity by debut author and mechanic James Goodhand. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has acquired two more volumes in Alice Oseman’s graphic novel series, Heartstopper. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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DC Universe only has so many original shows to go around, and that means you'll need something else to do if you're going to justify that subscription. Thankfully, more is on the way. The service has unveiled the first major expansion of its comic... Continue reading at Engadget
[ Engadget | 2019-01-30 00:00:00 UTC ]
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The British Academy's Nayef Al-Rodhan Prize has staged an interview with its 2018 laureate at the Jaipur Literature Festival. The post Nayef Al-Rodhan Prize 2019 Opens at India’s Jaipur Festival appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-28 00:00:00 UTC ]
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In its eighth year, Turkey's fellowship for publishing professionals at Istanbul's Tanpinar festival will again offer a three-day program of information and engagement. The post Istanbul Literary Festival 2019 Opens Applications for Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-24 00:00:00 UTC ]
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The Bookselling Without Borders program will again send bookstore workers to international book fairs and trade shows. And Novi Sad's new Tišma Prize is in its inaugural year. The post Bookselling Without Borders and Tišma Prize Open for Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-21 00:00:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Pearson has reported making "good financial and strategic progress in 2018", despite a small revenue fall during the year, saying in its January trading update that it expects to have halved net debt in 2018 and will deliver underlying profit growth of 8% at £540-£545m. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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New York City-based Posman Books is slated to open a fifth location, this time in Boston, by summer. The bookstore will be the second Posman’s to open nationally this year and the first new bookstore in the city’s Back Bay neighborhood in a generation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-15 00:00:00 UTC ]
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London-based Pop Up Projects is launching a programme to help illustrators from diverse backgrounds start a career in children’s books. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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The contest, part of a cultural initiative of the New York Rights Fair celebrating excellence in book design in five categories, is now open for submissions for its 2019 awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-08 00:00:00 UTC ]
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In an era when big TV audiences are becoming harder to come by, the 18.6 million people who watched the Sunday telecast of the 76th Golden Globes were good news for NBC. Nielsen data showed the three-hour-plus ceremony was down just 2% from the 2018 show. But among the 18 to 49 age group that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-08 00:00:00 UTC ]
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The Feminist Library staff have revealed the “massive relief” of raising £35,000 for its move to Peckham. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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On this date in 2018, we didn’t know that Kanye West would visit the White House or that Beyoncé would blow up Coachella. We didn’t know about Kendrick Lamar’s Pulitzer Prize or Childish Gambino’s “This Is America.” And though we might’ve suspected that BTS would release an album (or two), we... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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The Chargers opened as a 2 1/2-point underdog to the Baltimore Ravens in the first round of the NFL playoffs on Jan. 6, according to a preeminent oddsmaker’s line set Sunday night in Las Vegas. Westgate Superbook Race and Sports Book Director Jay Kornegay set the over/under for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-31 00:00:00 UTC ]
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The Borough Press has teamed up with The Good Literary Agency to open submissions for un-agented BAME writers, with the one winning applicant set to secure a £10,000 publishing contract, agency representation and mentoring from writer Nikesh Shukla. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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