Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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The annual British Book Awards, with winners to be announced May 13, are widening their recognition of independent publishers and of nonfiction and illustrated work in children's books. The post British Book Awards Expanded for 2019 in Children’s Books, Small Presses appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-13 00:00:00 UTC ]
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The All Party Writers Group (APWG) has delayed the report divulging the results of its authors' earnings inquiry until June 2019 to "expand the scope" of the investigation. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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Profile Books will publish a biography of “legendary” Yorkshire cyclist Beryl Burton, through its Pursuit imprint in 2021. Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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Hachette UK has revealed it is "actively looking" to open more offices outside of London, and PRH UK has said it is "considering" regional offices, following a discussion on the importance of regional diversity and what more can be done to promote it in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-11-29 00:00:00 UTC ]
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The UK game developer behind Sniper Elite is opening its own film studio where it plans to shoot a Judge Dredd TV series and Rogue Trooper film. Rebellion, which also created the PSVR tank shooter Battlezone, nabbed the rights to the comic books afte... Continue reading at Engadget
[ Engadget | 2018-11-26 00:00:00 UTC ]
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Barnes & Noble executives said in a conference call Tuesday that they plan to open 10 to 15 new stores in calendar 2019. The move is, by far, the chain's most aggressive store opening schedule in years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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Warner Bros.' "Fantastic Beasts: The Crimes of Grindelwald" met expectations in winning the box office this weekend, opening in first place with $62.2 million, according to figures from measurement firm Comscore. The "Harry Potter" prequel, a follow-up to 2016's "Fantastic Beasts and Where to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-19 00:00:00 UTC ]
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Thames & Hudson will publish the debut picture book, The Star in the Forest, by Glasgow-based author and illustrator Helen Kellock. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Scottish Book Trust has announced the Robert Louis Stevenson Fellowship for professional writers living in Scotland is now open for applications. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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HarperCollins will publish a debut novel, A Woman of War by midwife Mandy Robotham, along with three other titles, following its first open submissions scheme. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Baker & Taylor's Nitasha Devasar helms the publishers association's executive committee. The post Industry Notes: Jon Fine Leaving Open Road; Baker & Taylor’s Devasar... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Philip Rappaport has been promoted to senior v-p and publisher of Open Road Integrated Media succeeding Jon Fine who is joining American Media as deputy counsel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-07 00:00:00 UTC ]
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Waterstones is opening a second bookshop in Nottingham in time for Christmas trading. Continue reading at The Bookseller
[ The Bookseller | 2018-11-06 00:00:00 UTC ]
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Investment firm Donerail Group and newspaper publishers McClatchy Co. and AIM Media have submitted bids for Tribune Publishing Co., according to people familiar with the matter. Tribune’s board is scheduled to meet early next week after bids for the assets came due Thursday, said the people, who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-03 00:00:00 UTC ]
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Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
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As the 2018 Sharjah International Book Fair has its ceremonial opening, the emirate's royal family reaffirms its commitment to literature and a knowledge economy. The post Sharjah’s 37th International Book Fair Opens With Spectacle, Ceremony appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-01 00:00:00 UTC ]
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Today in New York City's Bryant Park, 9-to-5ers, tourists and other passersby might notice that the magazines at the newsstand on the corner of 42nd Street and 6th Avenue look a bit different. Instead of Time, The Economist, The New York Times, The Wall Street Journal and People, they'll see... Continue reading at Advertising Age
[ Advertising Age | 2018-10-30 00:00:00 UTC ]
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'It is of vital importance that both industry and governments produce data on publishing,' IPA's Michiel Kolman tells Sharjah's publishing conference. The post Sharjah’s Professional Publishing Program Opens: ‘Livelihoods Are at Stake’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-29 00:00:00 UTC ]
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The co-owners of Paris' newest independent bookstore Ici say they're convinced they can make a go of it, even as France's market evolves. The post Despite the Odds, a New Independent Bookstore Opens in Paris: ‘ICI’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-26 00:00:00 UTC ]
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The Association of American Publishers' PROSE Awards for scholarly and professional books will be named in February. The National Book Awards winners ceremony is on November 14. The post AAP Opens 2019 PROSE Awards to Entries; National Book Awards Host Is Nick Offerman appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-26 00:00:00 UTC ]
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