Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Simon & Schuster’s global revenues for 2019 fell 1% to $814m, with a 7% decline in operating income, parent firm ViacomCBS has said. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 22:25:14 UTC ]
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Publisher Eva Bonnier and author David Lagercrantz are among the signatories of an open letter calling for the release of Gui Minhai, a bookseller imprisoned in China. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 16:34:50 UTC ]
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California lawmakers are reconsidering a controversial provision to a newly implemented state law which limits freelance journalists to 35 articles per-year in the same publication before they must be considered full- or part-time employees, Assemblywoman Lorena Gonzalez announced earlier this... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 17:45:45 UTC ]
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Headline and Dorothy Koomson have launched "Find My Verity", an open casting call designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 06:25:35 UTC ]
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Bertelsmann is aiming to be climate neutral by 2030, taking its share of responsibility in the battle against climate change and global warming. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 23:22:53 UTC ]
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Love Inspired, Harlequin’s inspirational romance imprint, is launching a trade paperback fiction publishing program, starting spring 2021. The new line is accepting submissions of manuscripts that focus on religious values. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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Previously available to students from any historic black college and university, the paid student internship program has been expanded to include minority juniors and seniors attending any college in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-13 05:00:00 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
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In her debut novel, Reid weaves together the story of a babysitter experiencing a quarter-life crisis and the tale of her privileged employer. Continue reading at The Washington Post
[ The Washington Post | 2020-01-07 00:07:56 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-02 15:55:48 UTC ]
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In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at Digiday
[ Digiday | 2020-01-02 05:01:11 UTC ]
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The Miami Herald is changing to meet the needs of our readers and the communities we serve long into the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-19 15:52:22 UTC ]
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A new independent bookshop has opened in Barnsley, run by a mother and son team who became fed up watching the big chains leave their town. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 02:33:27 UTC ]
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The International Association of Scientific, Technical and Medical Publishers (STM) has written to the US Office of Science and Technology Policy expressing its “alarm” at rumours that the Trump administration is considering a “precipitous” move to require all federally funded research to be... Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 20:30:17 UTC ]
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The Journalism entry site is now open for the 2020 cycle. As entrants begin to take stock of their eligible Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-18 15:50:38 UTC ]
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George R R Martin has opened an independent bookshop in Santa Fe, New Mexico. Continue reading at The Bookseller
[ The Bookseller | 2019-12-17 08:15:25 UTC ]
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Did you know that master fantasist George R.R. Martin opened his own movie theater in Santa Fe, the Jean Cocteau Cinema? Well, now he’s opening a bookstore next door, Beastly Books. As Martin writes, on his blog: We’ve been doing amazing author events at the Jean Cocteau Cinema ever since we... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-16 16:24:28 UTC ]
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The Nibbies are to return in 2020 to celebrate three decades, with another gala ceremony awarding the best of the British book trade. Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 04:47:19 UTC ]
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Viking is expanding its fiction publishing programme and has bolstered its team by promoting Katy Loftus to publisher, while Vikki Moynes is also joining from HQ. Loftus, previously editorial director of Viking, is now publisher for the imprint with responsibility for a team dedicated to... Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 04:36:30 UTC ]
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