Industry leaders acknowledge that the platform has been a phenomenal catalyst for book sales and building community, but some see its perilous future as an opportunity to build direct, sustainable relationships with readers across multiple channels. Continue reading >> [ Source: Publishers Weekly | 2025-01-21 05:00:00 UTC ]
Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading >> [ Source: Folio Magazine | 2021-08-02 17:04:10 UTC ]
Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading >> [ Source: Folio Magazine | 2020-01-28 18:44:20 UTC ]
Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading >> [ Source: Folio Magazine | 2019-06-27 17:04:10 UTC ]