Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Applications will open in April for the Frankfurt International Translators knowledge exchange and networking programme for up to 25 translators of German-language literature. Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 04:05:15 UTC ]
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The Jerusalem forum has announced digital programming elements for May, with an eye to a physical event in 2022. The post A Digital Jerusalem International Book Forum Opens for 2021 Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-02 01:16:29 UTC ]
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The UK's Independent Publishers Guild is holding two days of informational and networking events in March at its International Publishing Forum. The post The UK’s IPG Opens Registration for its International Publishing Forum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-23 14:51:48 UTC ]
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Arachne Press has taken a leap into the world of audiobooks, with nine books due for publication this year set to be simultaneously released in audio format. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 18:36:45 UTC ]
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Bookshops in England can expect to reopen from 12th April, according to Prime Minister Boris Johnson's new roadmap for easing coronavirus restrictions, announced today (Monday, 22nd February). Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 07:44:20 UTC ]
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Results of a survey of almost 1,400 ResearchGate members who had interacted with Springer Nature publications form the basis of this paper. The post Springer Nature: A White Paper on Researchers and Gold Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-22 02:20:56 UTC ]
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Science fiction has often had an inspirational and positive relationship with space endeavors. But the new US Space Force is struggling with a pop culture public relations problem. Continue reading at The Conversation
[ The Conversation | 2021-02-19 13:20:06 UTC ]
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READING PATRICIA LOCKWOOD’S first novel feels a lot like having your brain poisoned by the internet — or at least like having that particular contemporary condition understood. No One Is Talking About This is a searing entry into the rapidly emerging pantheon of digital culture literature, told... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-02-16 16:00:53 UTC ]
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The Printing Charity has rebranded its annual Print Futures Awards as the Rising Star Awards, and they are now open for online entries. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 04:23:36 UTC ]
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The leading award in German-language fiction opens its 2021 competition with the appointment of seven new jurors and €25,000 for the winner. The post German Book Prize Names Its 2021 Jury, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-09 15:02:11 UTC ]
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Orion Fiction has partnered with Open Door to find the voice of the unabridged audio edition for Kirsty Capes’ debut novel, Careless. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 17:16:14 UTC ]
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The PubWest 2021 conference opened with a discussion on new digital marketing efforts while Gibbs Smith's Brad Farmer and Nicole Sullivan of Denver's BookBar shared observations about the current state of publishing and bookselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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The new award comes with £1,000 and is geared to writers from 'Black, ethnic minority, LGBTQ+, and working-class backgrounds.' The post Barcelona’s Pontas Literary Agency Opens a Mentoring Prize for Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-02 20:26:50 UTC ]
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Kuo-Yu Liang, a veteran comics and pop culture professional, has launched Ku Worldwide, a consultancy offering guidance and industry analysis designed to support firms serving the international pop culture market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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In May 2019, Manchester-born writer and journalist Anita Sethi was on a TransPennine train from Liverpool to Newcastle when she became the victim of a race hate crime, a male passenger attacking her with words that, she wrote later, “hurt the very heart of me”. Sethi bravely reported the racial... Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 15:24:54 UTC ]
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Children's indie Nosy Crow is mounting an open call for submissions from writers of colour to broaden its picture books list. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 11:03:39 UTC ]
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More than 500 book industry professionals have added their names to a call for publishers not to sign up veterans of the departing president’s governmentFive-hundred American authors and literary professionals have signed a letter calling on US publishers not to sign book deals with members of... Continue reading at The Guardian
[ The Guardian | 2021-01-19 16:25:50 UTC ]
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As you may remember, about a week ago, Senator Josh Hawley challenged the results of the election, encouraged the storming of the Capitol, and then complained about Simon & Schuster canceling his book deal, calling the publisher’s decision “Orwellian” (how?) and “a direct assault on the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 16:20:57 UTC ]
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The Reading is Magic Festival will expand its free streaming service to give pupils stuck at home access throughout the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 17:37:21 UTC ]
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