Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook

Other Publishing stories related to: ' Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips '

The Curie Society aims to broaden perceptions of STEM female protagonists

One of MIT Press’ big titles for 2021 is a graphic novel spy adventure based around a secret society formed by Marie Curie. Its co-creator Heather Einhorn explains why the world needs more stories about women in STEM Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 06:49:03 UTC ]
More news stories like this | News stories tagged with: #mit press #big titles #marie curie #graphic novel

Foreign rights agency Books Everywhere expands under lockdown

A foreign rights consultancy agency launched during the first UK lockdown has managed to expand during the second. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 02:20:22 UTC ]
More news stories like this |

FutureBook: Abbey calls for industry to expand what it considers 'normal'

The industry needs to expand what it considers "normal", breaking a current way of thinking which considers black authors niche and prevents books representing society, Black Writers' Guild co-founder Nels Abbey has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 16:45:55 UTC ]
More news stories like this | News stories tagged with: #black writers

Paulo Coelho’s ‘The Archer’ aims for profundity but misses

The novel’s self-help aphorisms are superficial when they aren’t simply nonsensical. Continue reading at The Washington Post

[ The Washington Post | 2020-11-11 07:27:41 UTC ]
More news stories like this | News stories tagged with: #paulo coelho

Toppings bookshop to expand in move to listed building

Bath bookshop Toppings & Company is to move to a listed Georgian building, and will begin expansion building works next year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-08 18:39:07 UTC ]
More news stories like this | News stories tagged with: #bookshop

Scholars Aim to Revitalize Christianity

New studies of Scripture can help shape the future of the Christian faith, according to religion publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian faith #religion publishers

Industry Notes: Italian Bookstores Stay Open, Guadalajara Named World Book Capital

Italy's bookstores are allowed to operate amid COVID-19 restrictions, and Guadalajara becomes UNESCO's World Book Capital for 2022. The post Industry Notes: Italian Bookstores Stay Open, Guadalajara Named World Book Capital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-04 20:25:38 UTC ]
More news stories like this | News stories tagged with: #world book

‘Let’s Talk’ Program Opens Monday, Aligned with Thessaloniki’s Book Fair

Six seminars offer discussions and presentations about issues and best practices in COVID-era bookselling, translation, and publishing. The post ‘Let’s Talk’ Program Opens Monday, Aligned with Thessaloniki’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-04 18:43:40 UTC ]
More news stories like this | News stories tagged with: #book fair

Reach aims to document more inclusive history with free picture archive Memory Lane

Tool contains publisher’s image libraries while encouraging public to upload their own photographs. Continue reading at Media Week

[ Media Week | 2020-11-04 14:41:51 UTC ]
More news stories like this | News stories tagged with: #libraries

Vandalization at Major Libraries Aims At Voter Intimidation

Three libraries, including two major metropolitan downtown facilities, have seen vandalism related to voter intimidation in the last two weeks. Continue reading at Book Riot

[ Book Riot | 2020-11-02 11:35:00 UTC ]
More news stories like this | News stories tagged with: #libraries

The Book That Brought Writers’ Fears and Self-Doubt Into the Open

HarperCollins recently reissued Writing Past Dark, by Bonnie Friedman, the classic, bestselling guide to the emotional side of the writer’s life, marking the book’s 25th anniversary. Three decades ago, when Friedman was fresh out of the Iowa Writers Workshop, the New York Times Book Review... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-29 08:48:36 UTC ]
More news stories like this | News stories tagged with: #25th anniversary #decades ago #literary hub #times book #harpercollins

With Virus Resurgent, PRH Extends Open License for Online Readings Through March, 2021

With the Covid-19 pandemic resurgent around the globe, Penguin Random House this week announced that it is extending its Open License for online story time and read-aloud videos through March 31, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online readings #week announced #penguin random house

French Publishers’ Appeal to Government: Leave Our Bookstores Open

Saying that a new coronavirus lockdown could mean 'cultural isolation for readers,' France's book industry asks for a special exception. The post French Publishers’ Appeal to Government: Leave Our Bookstores Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-28 16:38:45 UTC ]
More news stories like this | News stories tagged with: #french publishers #bookstores open #coronavirus lockdown #book industry

Norwich indie opens 3D virtual store

A Norwich indie has opened up a completely virtual version of its bookshop, in what its owners are calling a world first. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 05:14:23 UTC ]
More news stories like this |

Children's authors sign open letter protesting outcome of school meals vote

More than 200 children's authors and illustrators, including Malorie Blackman, Philip Pullman and Cressida Cowell, have signed a letter condemning the government’s vote rejecting the extension of its free school meal scheme over the holidays. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 00:51:58 UTC ]
More news stories like this |

Nigeria’s Digital Aké Arts and Book Festival Opens Today

The seventh Aké Arts and Book Festival in Lagos is all online and available for all to see. Events are free and open to the public. The post Nigeria’s Digital Aké Arts and Book Festival Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-22 19:32:42 UTC ]
More news stories like this | News stories tagged with: #post nigeria #book festival

Arcadia Expands Wildsam Offerings

A little more than one year after it acquired Wildsam Field Guides, Arcadia Publishing has expanded the series through several initiatives, including the addition of new editors and the launch of new lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #arcadia publishing

Horace aims to re-create the FBF experience

In lieu of a physical event, Horace has been roaming the virtual halls, fuelled by German confectionery and decked out head-to-toe in FBF merchandise Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:39:49 UTC ]
More news stories like this | News stories tagged with: #physical event

Roxane Gay, Margaret Atwood sign open letter supporting trans and nonbinary people

Between 1,500 and 2,000 members of the North American literary world signed an open letter offering support to trans and nonbinary communities. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-10-09 21:31:58 UTC ]
More news stories like this | News stories tagged with: #roxane gay #literary world