Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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In unsparing detail, the “Ten Thousand Saints” author chronicles life with a chronically ill husband. Continue reading at The Washington Post
[ The Washington Post | 2021-08-12 12:00:00 UTC ]
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The stories and perspectives of Native American citizens have been consigned to the margins for centuries; Winter Counts is a response to that. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 17:41:31 UTC ]
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An open letter, signed by more than 150 figures from the book industry, has condemned the abuse suffered by Monisha Rajesh, Professor Sunny Singh and Chimene Suleyman following their criticisms of Kate Clanchy. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 17:31:27 UTC ]
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An independent bookshop spotlighting women’s writing is opening in Edinburgh today (6th August), inspired by a successful book club. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 19:47:21 UTC ]
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Before Covid, A Good Used Book was a pop-up bookshop thriving across L.A. It's back to physical business this month — at the end of a long, hard road. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-08-05 13:00:28 UTC ]
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The seventh annual PW Star Watch is now open for nominations. The deadline for nominations is September 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Open Road Integrated Media has acquired Bloodhound Books, a U.K.-based publisher of e-books and print titles. Founded in 2014, Bloodhound has a backlist of about 600 fiction titles, and has sold approximately six million copies of its books worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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Industry Notes: HarperCollins announces new rights territories for Jeffrey Archer's work; Welbeck has a license for England Football. The post Welbeck Preps England Football History; Harper Expands Rights With Jeffrey Archer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-09 19:18:23 UTC ]
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Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
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The National Endowment for the Arts is now accepting applications for $135 million in grants tied to the American Rescue Program established by Congress in March. Grants start at $50,000 and the deadlines range between the end of July and late September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-24 04:00:00 UTC ]
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Publishers formerly with Hachette and Simon & Schuster open politically conservative All Seasons Press 'to take head-on the cancel culture' decried by Trump's advocates. The post New US Political Publisher, All Season Press, Announces Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-16 19:43:39 UTC ]
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The premier event of Bologna Children's Book Fair includes the debut of the International Publishers Association's 125th-anniversary video. The post IPA Observes Its 125th Anniversary With Today’s Bologna Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-14 04:05:37 UTC ]
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The Portuguese-language SDG Book Club is divided into an effort in Portugal and a sister program in Brazil, each announcing its reading list. The post Portuguese-Language SDG Book Club: Open for Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-10 14:49:12 UTC ]
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Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Here’s an incredible archival project you might not know about: Reveal Digital is partnering with academic and public libraries to fund an expanding, open access collection of American prison newspapers. “American Prison Newspapers, 1800-2020: Voices From The Inside” is collecting and digitizing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-28 17:24:30 UTC ]
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''Reflecting the value of generosity,' the book fair's administration announces an opening-day break for participating publishers. The post As Abu Dhabi International Book Fair Opens, Publishers’ Stand Fees Are Waived appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-23 04:10:05 UTC ]
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Organizers have expanded the 'Spotlight on Rights' translation grants in 2021 in support for the book industry. The post Abu Dhabi International Book Fair Expands Translation Grants for Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-21 13:30:25 UTC ]
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The American Bible Society finds the turmoil of 2020 prompted more people to open their Bibles, seeking comfort and wisdom, but they didn’t always get the message. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Springer Nature formalizes its 14th national transformative agreement, 13 of which are in Europe. This one is for four years. The post Springer Nature Opens Another Transformative Agreement in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-07 18:09:50 UTC ]
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