Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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"The Memory Librarian," by Janelle Monáe, is a story collection about a dystopian near-future surveillance state where all who don’t conform are hunted down. Continue reading at The Washington Post
[ The Washington Post | 2022-04-20 12:01:15 UTC ]
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“In the world's eyes, I was no longer me,” the “Dirty Dancing” star said of life after her rhinoplasty. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-19 00:17:04 UTC ]
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Based on documents recovered from his compound, Nelly Lahoud argues that al-Qaeda and its leader were greatly diminished after 9/11. Continue reading at The Washington Post
[ The Washington Post | 2022-04-15 12:00:38 UTC ]
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Ready for free downloads, this is the fifth year of Amazon's World Book Day giveaway in international literature, with seven translations. The post Amazon Publishing Opens #ReadTheWorld 2022 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 03:34:30 UTC ]
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The second in-person iteration of the Jerusalem International Book Forum is set for May 15 to 18. The post Jerusalem International Book Forum Opens Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-12 20:12:12 UTC ]
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The primary French publishing association, SNE, hails a new report on open access and science. The post France’s Scientific Publishers Back an ‘Open Science’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-08 22:44:08 UTC ]
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With 75 first-time exhibitors and 400 speakers in the show's programming, London Book Fair is up and running. The post London Book Fair Opens With 500+ International Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 17:39:59 UTC ]
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Chronicle Books has appointed Lynn Grady group publisher for a newly formed division that will encompass Princeton Architectural Press alongside the recently launched imprints Chronicle Prism and Chronicle Chroma. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The world's most influential publishing trade show for younger readers was green-lighted only on January 15. The post Opening Today: Bologna’s Physical and ‘Fast’ Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-21 06:37:58 UTC ]
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The Marie Claire Edit shopping site is coming to the U.S., with an exclusive two-month deal with Nordstrom. The post Marie Claire expands shopping hub from the U.K. to the U.S. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-16 04:01:00 UTC ]
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Creating a space for children’s book writers and illustrators to share and connect has long been a dream for Sophie Blackall, who has now realized that goal in her launch of the Milkwood retreat in the Catskills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-15 04:00:00 UTC ]
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If publishing imprints were people, 10-year-old Triangle Square Books for Young Readers would be Seven Stories’ Mini-Me. It's worked out well for the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Three authors joined author/moderator Emma Straub in a thought-provoking keynote panel, “Storytelling in the Cultural Moment,” to begin the third day of ABA's Snow Days online conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Three fellowships and a grant program for small publishers are taking submissions now for the 2022 Frankfurter Buchmesse. The post Frankfurter Buchmesse Applications Open: Fellowships and Grant Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-03 17:23:35 UTC ]
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The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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The Canadian arm of Simon & Schuster is to open its Scribner Canada imprint with works of Iain Reid and Deborah Thompson. The post Simon & Schuster Canada To Open a Canadian Scribner Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-23 01:48:53 UTC ]
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Academic publishing: For speed to publication and interdisciplinary collaboration, Springer Nature partners with RWTH Aachen. The post ‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-21 16:17:13 UTC ]
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The 2021 jury for the British Academy Book Prize for Global Understanding returns in the 2022 cycle, seeking works that 'public understanding of world cultures.' The post Awards Season: British Academy Prize Names Jurors, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-10 17:07:21 UTC ]
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People turn to large Android tablets for streaming and even work, and Samsung’s new Galaxy Tab S8 family of tablets—with screens now up to 14.1 inches—offer massive, detailed displays for both consuming and creating content. While the large panels can feel a little awkward in tablet mode,... Continue reading at PC World
[ PC World | 2022-02-09 15:00:00 UTC ]
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