Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook

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Ozy, the US startup aiming to shake up media, shuts amid scandal

Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly... Continue reading at The Guardian

[ The Guardian | 2021-10-03 07:00:21 UTC ]
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Bookseller of Kabul vows to stay open despite only two customers since the rise of the Taliban.

Shah Muhammad Rais, who was made famous in The Bookseller of Kabul, has vowed to keep his bookshop open, despite having had only two customers since the Taliban retook the country in the middle of August. Founded in 1974 Rais’s store has seen regimes (along with foreign powers) come and go, and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-28 15:00:23 UTC ]
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‘Lean Fall Stand’ opens with a literal cliffhanger you won’t soon forget

After a gripping opening, Jon McGregor’s novel turns into a meditation on language and caregiving. Continue reading at The Washington Post

[ The Washington Post | 2021-09-27 13:00:00 UTC ]
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Barbellion Prize opens its doors to submissions

Submissions are now open for the 2021 Barbellion Prize, launched last year for the furtherance of ill and disabled voices in writing. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 09:04:18 UTC ]
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Canada’s Kids Can Press Opens a ‘Black Write’ Incubator with Nelvana

The children's publisher Kids Can Press has partnered with Nelvana to develop content from Black writers, submissions opening now. The post Canada’s Kids Can Press Opens a ‘Black Write’ Incubator with Nelvana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-16 14:11:34 UTC ]
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Beijing International Book Fair Now Open, After COVID-19 Delay

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[ Publishing Perspectives | 2021-09-15 17:29:36 UTC ]
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String of promotions at Borough Press as imprint expands

HarperFiction literary imprint The Borough Press has announced expansion plans and a string of promotions within its editorial team. Continue reading at The Bookseller

[ The Bookseller | 2021-09-15 07:36:01 UTC ]
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ALA Expands Award for Books, Articles on Intellectual Freedom

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[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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EA dips back into college football with Campus Legends event in Madden NFL 22

Electronic Arts is dipping back into college football with a limited-time mode in Madden NFL 22. The Campus Legends mode features ten school teams, including rosters filled with college football icons, as well as current and former NFL stars who are alumni of those squads.The event is available... Continue reading at Engadget

[ Engadget | 2021-08-31 17:25:25 UTC ]
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Zillow's children's book aims to help families cope with moving

Fictional story created with Fig expands on previous ad and prepares kids with transition to a new abode. Continue reading at Advertising Age

[ Advertising Age | 2021-08-31 12:00:00 UTC ]
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Peninsula opens submissions for fiction

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[ The Bookseller | 2021-08-31 07:43:25 UTC ]
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Chicken House opens submissions for 24 hours

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[ The Bookseller | 2021-08-26 03:39:36 UTC ]
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New Scottish library strategy aims to put them at heart of pandemic recovery

A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 05:25:24 UTC ]
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50 bookshops to open early for Rooney's publication day

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[ The Bookseller | 2021-08-23 17:19:48 UTC ]
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Amazon to open US department stores, WSJ reports

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[ The Bookseller | 2021-08-20 23:13:54 UTC ]
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Print Unit Sales Dip in Mid-August

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[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Print Book Sales Dipped Last Week

While print unit sales improved last week over the week ended August 7, 2021, they still fell 1.3% compared to a year ago, as adult fiction remained the only category to post a meaningful increase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-18 04:00:00 UTC ]
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ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’

The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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‘I’m giddy to be here’: the risk-takers who opened bookshops during Covid

More than 60 bookshops launched in the UK and Ireland in the past 18 months – but who would open one in a pandemic? We asked five to share their stories, while bestselling author Val McDermid remembers the bookshops of her youthWhen I was growing up in a small Scottish town, we had a bookshop... Continue reading at The Guardian

[ The Guardian | 2021-08-15 11:00:06 UTC ]
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