Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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The shop will feature exclusive stock of new season styles as well as collectibles such as the Jordan 1 Retro High OG Patent Bred and the Yeezy Boost 700 Wave Runner. Hot on the heels of Sneaker Con in Anaheim this weekend, eBay will open Wear ‘Em Out, a brick-and-mortar sneaker shop on Fairfax... Continue reading at Fast Company
[ Fast Company | 2022-05-20 10:51:25 UTC ]
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Humorist David Sedaris will open the U.S. Book Show on May 23, livestreaming from the 'Publishers Weekly' office in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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When I started reading Chloe Caldwell’s new book, The Red Zone, a memoir about identity, love, health, and pain, all told through the lens of her relationship to her period, I didn’t think I had period hang-ups of my own to work through. I do have pudendal neuralgia, a nerve pain condition that... Continue reading at Electric Literature
[ Electric Literature | 2022-05-12 11:05:00 UTC ]
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In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 10:00:00 UTC ]
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The biennial International Children's Picture Book Award now is open for 2022 submissions by writers and illustrators everywhere. (Sponsored) The post Children’s Books Edition: Vietnam’s Ehomebooks Opens Its Second Picture Book Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-06 17:59:53 UTC ]
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Emily Binhgam’s new book explores the roots of the Kentucky Derby’s anthem. It may not be pretty, but it’s important to know. Continue reading at The Washington Post
[ The Washington Post | 2022-05-03 11:00:33 UTC ]
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A renowned Ukrainian author and president of PEN Ukraine, Kurkov will be in conversation with 'PW' international editor Edward Nawotka for the U.S. Book Show's opening keynote. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
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Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age
[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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Fiction writers Nana Kwame Adjei-Brenyah and Sequoia Nagamatsu join hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri, where they talk about pop culture in the literary sphere, the blurring of the line between literary and popular fiction,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-28 08:56:36 UTC ]
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Insight Editions is teaming with author and pop-up paper engineer Matthew Reinhart to form a new imprint, Reinhart Pop-Up Studio. It will publish eight to 10 titles per year in a list that will ultimately include about half new content and about half titles based on licensed properties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Google Play Books has announced that publishers in six countries can now create, edit, publish, and sell auto-narrated audiobooks on its platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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"The Memory Librarian," by Janelle Monáe, is a story collection about a dystopian near-future surveillance state where all who don’t conform are hunted down. Continue reading at The Washington Post
[ The Washington Post | 2022-04-20 12:01:15 UTC ]
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“In the world's eyes, I was no longer me,” the “Dirty Dancing” star said of life after her rhinoplasty. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-19 00:17:04 UTC ]
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Based on documents recovered from his compound, Nelly Lahoud argues that al-Qaeda and its leader were greatly diminished after 9/11. Continue reading at The Washington Post
[ The Washington Post | 2022-04-15 12:00:38 UTC ]
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Ready for free downloads, this is the fifth year of Amazon's World Book Day giveaway in international literature, with seven translations. The post Amazon Publishing Opens #ReadTheWorld 2022 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-15 03:34:30 UTC ]
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The second in-person iteration of the Jerusalem International Book Forum is set for May 15 to 18. The post Jerusalem International Book Forum Opens Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-12 20:12:12 UTC ]
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The primary French publishing association, SNE, hails a new report on open access and science. The post France’s Scientific Publishers Back an ‘Open Science’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-08 22:44:08 UTC ]
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With 75 first-time exhibitors and 400 speakers in the show's programming, London Book Fair is up and running. The post London Book Fair Opens With 500+ International Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-05 17:39:59 UTC ]
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Chronicle Books has appointed Lynn Grady group publisher for a newly formed division that will encompass Princeton Architectural Press alongside the recently launched imprints Chronicle Prism and Chronicle Chroma. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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