Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek
[ AdWeek | 2022-07-25 13:00:00 UTC ]
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Despite a huge gain in adult fiction, print unit sales fell 2.5% in the week ended July 16, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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I was 13 years old in a suburban mall Barnes & Noble, holding a copy of Please Don’t Kill the Freshman by Zoe Trope. The cover—featuring the silhouette of a young cheerleader whose stance seems sarcastic, her pom-poms flopping against gashes of blue and red—was young, angry, and awesome. I... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-19 14:56:41 UTC ]
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Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Journalist and super fan Danyel Smith champions the role of Black women in pop music in “Shine Bright,” which combines memoir with music history. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-07-18 19:10:00 UTC ]
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The 'Dirty Dancing' star discusses the upcoming sequel, her memoir and the Supreme Court's 'fundamentally wrong' abortion ruling. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-14 14:00:17 UTC ]
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The owners of Franklin Fixtures, which supplies retail displays to bookstores, are opening a new independent bookstore and café named Plenty on Spring in Cookeville. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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With a deadline of September 1, the Sharjah International Book Fair Awards are now accepting submissions in its six categories. The post Sharjah Opens Submissions to Its 2022 International Book Fair Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-24 16:38:52 UTC ]
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Six transformative journals achieved 75-percent open-access uptake in 2021, according to Springer Nature this month. The post Berlin’s Springer Nature: Open Access Up 40 Percent in Transformative Journals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-22 22:31:24 UTC ]
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ABC chair says in media lecture she was ‘hissed at’ and accepted only after achieving successGet our free news app; get our morning email briefingNews Corp was a world of open sexism in the 198os where women were regarded as the enemy, ABC chair Ita Buttrose has said in a media lecture.“In 1981,... Continue reading at The Guardian
[ The Guardian | 2022-06-17 11:30:09 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Kathleen Buhle’s memoir, "If We Break," reveals the details of a marriage the author once called "special." Continue reading at The Washington Post
[ The Washington Post | 2022-06-14 04:00:00 UTC ]
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After honoring its 2022 winners, the United Arab Emirates' Sheikh Zayed Book Award issues a call for 2023 submissions. The post Sheikh Zayed Book Award Opens Its 17th Round of Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-10 23:06:06 UTC ]
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Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post
[ The Washington Post | 2022-06-09 14:43:17 UTC ]
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On Friday night, P&T Knitwear opened its doors on the Lower East Side to celebrate its grand opening. Any new indie bookstore/cafe is cause for applause, but this one in particular has a few fun bells and whistles worth mentioning! When you first walk in, what’s probably most noticeable is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-06 15:01:31 UTC ]
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Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
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The Art of Losing (Farrar, Straus and Giroux) by French novelist Alice Zeniter has won the prestigious Dublin Literary Award, a prize which comes with a handsome glass trophy and the world’s largest purse for a single novel published in English—a whopping €100,000. Nominations for the Dublin... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-24 16:21:57 UTC ]
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The Association of American Literary Agents has expanded its membership criteria and canon of ethics in an effort to create, as it explained, a "more equitable, participatory, diverse, and inclusive publishing community." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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