Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]

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Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
More news stories like this |


Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group

This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Open Road Launches Geo-Targeting Service to Fight Book Bans

In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book banning is most prevalent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book banning #read books


Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #boosting sales #open road


At Open Road, Backlist Is the New Frontlist

When it comes to digital, the state of the ebook grabs all the headlines. But digital publisher Open Road Integrated Media, the greatest impact technology holds for publishing may be in the way ebooks are now marketed. “I’m a huge believer that the entire time you are the publisher of an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road


Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #marketing team


International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access

Ebook rights to works of Joan Didion, Joyce Carol Oates, and Philip Pullman go to Open Road, while Germany's De Gruyter ups its ante in Open Access. The post International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open access #open road #philip pullman #joan didion #ebook rights #international notes


Open Road Reissues Six Out-of-Print Titles by Stephen Graham Jones

Starting October 1, Open Road Integrated Media will republish six of Jones's out-of-print titles, originally released between 2008 and 2014. A network of booksellers and book influencers have declared the date "Stephen Graham Jones Day." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #originally released #out-of-print titles


Christine Gillespie Joins Open Road as SVP, Publisher

The former SVP and publishing director at Knopf will oversee the Open Road publishing team, effective immediately. She succeeds Mara Anastas, who will step into the new role of VP of special projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing director #special projects #effective immediately


Starting this year, the National Book Awards will be open to non-citizens.

Today, the National Book Foundation announced a change in the eligibility criteria for the annual National Book Awards for Fiction, Nonfiction, Poetry, and Young People’s Literature. Beginning with the 75th National Book Awards, submissions for which open on March 13 of this year, the prizes... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-15 15:30:03 UTC ]
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Open Road Integrated Media Has ‘Transformational’ Year

More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #record revenue


UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape

A UK-US deal, the Open Road-owned Bloodhound in the UK is to see Dreamscape produce at five audiobooks from its list monthly. The post UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-19 20:47:58 UTC ]
More news stories like this | News stories tagged with: #audiobook #open road #audiobook deal


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | News stories tagged with: #publishers make #stable market #post italy


Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #audiobook #spanish markets #audiobook service #post germany


Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #print book #book market #bestseller list #flat sales


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #privately owned #user experience


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #significant portion #open market #programmatic ads


NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with: #bookscan #book market #solid start


Open Road Expanded Publishing Partnerships in 2022

Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #company employees #growing number