Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Chronicle Books has appointed Lynn Grady group publisher for a newly formed division that will encompass Princeton Architectural Press alongside the recently launched imprints Chronicle Prism and Chronicle Chroma. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The world's most influential publishing trade show for younger readers was green-lighted only on January 15. The post Opening Today: Bologna’s Physical and ‘Fast’ Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-21 06:37:58 UTC ]
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The Marie Claire Edit shopping site is coming to the U.S., with an exclusive two-month deal with Nordstrom. The post Marie Claire expands shopping hub from the U.K. to the U.S. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-16 04:01:00 UTC ]
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Creating a space for children’s book writers and illustrators to share and connect has long been a dream for Sophie Blackall, who has now realized that goal in her launch of the Milkwood retreat in the Catskills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-15 04:00:00 UTC ]
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If publishing imprints were people, 10-year-old Triangle Square Books for Young Readers would be Seven Stories’ Mini-Me. It's worked out well for the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Three authors joined author/moderator Emma Straub in a thought-provoking keynote panel, “Storytelling in the Cultural Moment,” to begin the third day of ABA's Snow Days online conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Three fellowships and a grant program for small publishers are taking submissions now for the 2022 Frankfurter Buchmesse. The post Frankfurter Buchmesse Applications Open: Fellowships and Grant Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-03 17:23:35 UTC ]
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The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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The Canadian arm of Simon & Schuster is to open its Scribner Canada imprint with works of Iain Reid and Deborah Thompson. The post Simon & Schuster Canada To Open a Canadian Scribner Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-23 01:48:53 UTC ]
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Academic publishing: For speed to publication and interdisciplinary collaboration, Springer Nature partners with RWTH Aachen. The post ‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-21 16:17:13 UTC ]
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The 2021 jury for the British Academy Book Prize for Global Understanding returns in the 2022 cycle, seeking works that 'public understanding of world cultures.' The post Awards Season: British Academy Prize Names Jurors, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-10 17:07:21 UTC ]
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People turn to large Android tablets for streaming and even work, and Samsung’s new Galaxy Tab S8 family of tablets—with screens now up to 14.1 inches—offer massive, detailed displays for both consuming and creating content. While the large panels can feel a little awkward in tablet mode,... Continue reading at PC World
[ PC World | 2022-02-09 15:00:00 UTC ]
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Interviews The creative writing of the twenty-first century will be remembered for having sanctioned the passage of text from paper to digital support. But is it really true that the author’s cards have disappeared? And how do contemporary authors write... Continue reading at World Literature Today
[ World Literature Today | 2022-02-08 20:43:39 UTC ]
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The latest of the 17 national transformative agreements Springer Nature has announced are in Canada and Colombia. The post Springer Nature: Open Access Transformative Agreements in the Americas appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-08 16:07:39 UTC ]
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The top award in German-language fiction opens its 2022 competition with the appointment of seven new jurors and €25,000 for the winner. The post The German Book Prize Names Its Jurors, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-08 15:10:08 UTC ]
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A brief but happy update: The Bookseller has reported that Samir Mansour Bookshop, the largest bookstore in Gaza, will reopen next week after being destroyed by an Israeli airstrike last May. The reopening was made possible by a GoFundMe campaign led by human rights lawyers Mahvish Rukhsana and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-07 16:07:29 UTC ]
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Unit sales of print books slipped 1.6% in the week ended Jan. 29, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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Submissions are now open for the 2022 U.S. Selfies awards for self-published books. The 2022 awards submission period will be open until the night of March 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Said to be the first transformative agreement in Egypt and the Middle East, Springer Nature and the Egyptian Knowledge Bank have a new deal. The post Academic Publishing Edition: Springer Nature Strikes Egyptian Open Access Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-28 10:25:26 UTC ]
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