Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine, Portfolio. After just two years, amid stiff economic headwinds, Portfolio folded.Unlike Portfolio, Quartz is digital only -- existing purely as a web and mobile site. Two years after its introduction, Quartz has surpassed 10 million monthly readers in the U.S., reached eight figures in revenue and moved into a larger office in New York City to accommodate its growing staff. Last year, Quartz hired 30 new employees. There are nearly 30 job openings on its career site now."Quartz is a breath of fresh air, especially compared with the legacy publishers," said Brian Ko, managing partner-digital at media agency MEC. "It's also, for lack of a better word, innovative," he added, citing Quartz's sleek, mobile-first look and emphasis on native advertising, where ads are meant to look like editorial content on the site. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
News tagged with: #fresh air #legacy publishers #native advertising #editorial content

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Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age

[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
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Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday

[ Digiday | 2016-08-25 00:00:00 UTC ]
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Best of the week: The end of an era for digital media

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[ Digiday | 2016-08-19 00:00:00 UTC ]
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Digital Media Vet Takes Over at Recorded Books

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[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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Digital Media Companies Continue Slow March Toward TV

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[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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YouTubers hit mainstream as digital media become top choice for new talent

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[ The Guardian | 2016-04-09 00:00:00 UTC ]
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Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

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[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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[ Digiday | 2016-03-10 00:00:00 UTC ]
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Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

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[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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[ Digiday | 2016-01-15 00:00:00 UTC ]
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[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
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Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

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[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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Unionized Newsrooms Threaten the Very Thing That Helped Digital Media Grow

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[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
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[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
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[ The Guardian | 2015-05-20 00:00:00 UTC ]
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[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Apollo in the Lead to Buy Digital First Media — Sources

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[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
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[ The Guardian | 2015-02-02 00:00:00 UTC ]
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