Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine, Portfolio. After just two years, amid stiff economic headwinds, Portfolio folded.Unlike Portfolio, Quartz is digital only -- existing purely as a web and mobile site. Two years after its introduction, Quartz has surpassed 10 million monthly readers in the U.S., reached eight figures in revenue and moved into a larger office in New York City to accommodate its growing staff. Last year, Quartz hired 30 new employees. There are nearly 30 job openings on its career site now."Quartz is a breath of fresh air, especially compared with the legacy publishers," said Brian Ko, managing partner-digital at media agency MEC. "It's also, for lack of a better word, innovative," he added, citing Quartz's sleek, mobile-first look and emphasis on native advertising, where ads are meant to look like editorial content on the site. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-13 00:00:00 UTC ]

Other news stories related to: "Quartz's Digital Media Strategy Begins to Crystallize"


Grant Whitmore

The biggest game-changing technology in the digital publishing world is the one-two punch of programmatic buying and native advertising that has taken hold over the last year. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
More news stories like this


If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this


Penguin and Random House finalize merger

Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers.Calling their union “the world’s first truly global trade book publishing company,” Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-01 00:00:00 UTC ]
More news stories like this


Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this


Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this


'PW' to Do Pre-ALA Supplement

For the first time, PW will publish a special supplement ahead of this year's American Library Association's annual conference set for June 23-28 in New Orleans. The pre-ALA issue will be published May 30 and will include features on library funding, the ebook loan controversy and an overview of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-30 00:00:00 UTC ]
More news stories like this


Octopus buys feisty cake cookbook

Written By: Charlotte Williams Publication Date: Mon, 07/02/2011 - 12:37 Octopus has signed up a bakery book from new Soho cupcake shop, Cox Cookies & Cake. Group publisher Denise Bates acquired world rights to Sexy Desire through Anne Kibel at AK Artist Management. Bates said: "Baking is... Continue reading at The Bookseller

[ The Bookseller | 2011-02-07 00:00:00 UTC ]
More news stories like this