Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine, Portfolio. After just two years, amid stiff economic headwinds, Portfolio folded.Unlike Portfolio, Quartz is digital only -- existing purely as a web and mobile site. Two years after its introduction, Quartz has surpassed 10 million monthly readers in the U.S., reached eight figures in revenue and moved into a larger office in New York City to accommodate its growing staff. Last year, Quartz hired 30 new employees. There are nearly 30 job openings on its career site now."Quartz is a breath of fresh air, especially compared with the legacy publishers," said Brian Ko, managing partner-digital at media agency MEC. "It's also, for lack of a better word, innovative," he added, citing Quartz's sleek, mobile-first look and emphasis on native advertising, where ads are meant to look like editorial content on the site. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-13 00:00:00 UTC ]

Other news stories related to: "Quartz's Digital Media Strategy Begins to Crystallize"


Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this


Authors on the Air August 18, 2014: Stephan Eirik Clark

Stephan Eirik Clark, author of 'Sweetness #9' (Little, Brown; 9780316278751), will appear on NPR’s 'Fresh Air' on Monday, August 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
More news stories like this


Native-Ad Metrics Startup Simple Reach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this


Native-Ad Metrics Startup SimpleReach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this


How Top Publishers Label Content Recommendation Ads

As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this


Publishers’ love-hate relationship with StumbleUpon

StumbleUpon has been a mainstay of native advertising. But it's lost some of its luster with the rise of Facebook and Twitter. The post Publishers’ love-hate relationship with StumbleUpon appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-18 00:00:00 UTC ]
More news stories like this


Native Advertising Comes to E-Commerce

If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age

[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this


GE’s becomes legitimate online news publisher

After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-26 00:00:00 UTC ]
More news stories like this


The war on Amazon is Big Publishing's 1% moment. What about other writers? | Barry Eisler

More people are buying more books than ever, and more people are making a living by writing them. Why do millionaire authors want to destroy the one company that's made this all possible?As an author of ten novels legacy-published, self-published, and Amazon-published I'm bewildered by the... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this


Where top publishers see native going next

The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top... Continue reading at Digiday

[ Digiday | 2014-06-03 00:00:00 UTC ]
More news stories like this


Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this


Authors on the Air April 8, 2014: Barbara Ehrenreich and Martin Goldsmith

Barbara Ehrenreich, author of "Living with a Wild God: A Nonbeliever’s Search for the Truth About Everything" (Twelve, 9781455501762) will appear on MSNBC’s "Morning Joe" and NPR’s "Fresh Air" on Tuesday, April 8. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
More news stories like this


What’s the hardest part of digital for legacy publishers?

We asked a handful of Digiday Publishing Summit attendees at legacy media outlets one simple question: What has been the hardest -- or most surprising -- part of transitioning from a print to digital model? Here's what they told us.The post What’s the hardest part of digital for legacy... Continue reading at Digiday

[ Digiday | 2014-03-19 00:00:00 UTC ]
More news stories like this


If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this


Can the NYT Shift Native Ad Labeling Debate?

The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday

[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this


NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
More news stories like this


Watch Highlights From The Digiday Publishing Summit

Last week marked Digiday's sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren't able to make it to Miami, here are a few highlights.The post Watch Highlights From The Digiday Publishing... Continue reading at Digiday

[ Digiday | 2013-10-29 00:00:00 UTC ]
More news stories like this


Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this


Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this