When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine, Portfolio. After just two years, amid stiff economic headwinds, Portfolio folded.Unlike Portfolio, Quartz is digital only -- existing purely as a web and mobile site. Two years after its introduction, Quartz has surpassed 10 million monthly readers in the U.S., reached eight figures in revenue and moved into a larger office in New York City to accommodate its growing staff. Last year, Quartz hired 30 new employees. There are nearly 30 job openings on its career site now."Quartz is a breath of fresh air, especially compared with the legacy publishers," said Brian Ko, managing partner-digital at media agency MEC. "It's also, for lack of a better word, innovative," he added, citing Quartz's sleek, mobile-first look and emphasis on native advertising, where ads are meant to look like editorial content on the site. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
The narrative about legacy print and TV brands is that their legacy processes and businesses would make it hard for them to adjust to the Web, which has been dominated by smaller, more nimble upstarts. But many of these publishers have taken lessons from their startup successors, using the tools... Continue reading at Digiday
[ Digiday | 2016-01-08 00:00:00 UTC ]
More news stories like this
Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
More news stories like this
The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday
[ Digiday | 2015-11-24 00:00:00 UTC ]
More news stories like this
Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
More news stories like this
The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
More news stories like this
Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at Digiday
[ Digiday | 2015-09-30 00:00:00 UTC ]
More news stories like this
Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to "divine a whole new path" says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the... Continue reading at Digiday
[ Digiday | 2015-09-18 00:00:00 UTC ]
More news stories like this
It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this
H.G. “Buzz” Bissinger, author of 'Friday Night Lights, 25th Anniversary Edition' (Da Capo, 9780306824203), will appear on NPR’s 'Fresh Air' on Monday, August 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
More news stories like this
Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
More news stories like this
During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
More news stories like this
[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
More news stories like this
Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
More news stories like this
Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-16 00:00:00 UTC ]
More news stories like this
When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this
Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this
The Digiday Publishing Summit Europe is set to kick off in early February with in-depth discussion on hot topics like native advertising, the shift to programmatic and minding the mobile gap. The post HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe appeared first on... Continue reading at Digiday
[ Digiday | 2014-12-04 00:00:00 UTC ]
More news stories like this
Brian Krebs, author of 'Spam Nation: The Inside Story of Organized Cybercrime—from Global Epidemic to Your Front Door' (Sourcebooks, 9781402295614), will appear on 'Fresh Air with Terry Gross' and 'CBS This Morning' on Tuesday, November 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
More news stories like this
Eric Lichtblau, author of 'The Nazis Next Door: How America Became a Safe Haven for Hitler’s Men' (HMH, 9780547669199) will appear on NPR’s 'Fresh Air' on Wednesday, November 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
More news stories like this
BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
More news stories like this