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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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#association media
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#multiplatform publishing
#consumer brands