Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek
[ AdWeek | 2016-02-02 00:00:00 UTC ]
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The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at Digiday
[ Digiday | 2016-01-29 00:00:00 UTC ]
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Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday
[ Digiday | 2016-01-28 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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Publishing projects in Macedonia, Albania, Norway and Spain are among the recipients of the first tranche of grants from Publishing Scotland's new Translation Fund. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
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Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age
[ Advertising Age | 2016-01-07 00:00:00 UTC ]
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Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday
[ Digiday | 2015-12-22 00:00:00 UTC ]
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News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.This feature, as is often the case, first debuted on the... Continue reading at PC World
[ PC World | 2015-12-18 00:00:00 UTC ]
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Quercus is set to release The Life-Changing Magic of Not Giving a F**K on New Year's Eve in what the publisher has called its "take on New Year, New You". Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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We’re excited to announce that everyone who uses the Facebook for Android app can now read thousands of Instant Articles every day in News Feed from publishers worldwide. Combined with our recent launch of Instant Articles to everyone on Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-16 00:00:00 UTC ]
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Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Since its highly publicized decision to stop selling books through Amazon, sales at EDC have skyrocketed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
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Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask. In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly. The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Schools minister Nick Gibb, today challenged publishers to make 100 classic books available at low cost, so all pupils have the chance to read them. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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