Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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the reinvention of Lemony Snicket’s Series of Unfortunate Events as a Netflix Original TV series has renewed the fortunes of a publishing phenomenon. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Jay Asher's 'Thirteen Reasons Why' eclipsed Liane Moriarty's 'Big Little Lies' to take the top slot on the latest iBooks Bestsellers list, two weeks after Netflix's adaptation of the former debuted and one week after HBO's adaptation of the latter wrapped. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-12 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Blink Publishing, part of Bonnier Publishing, has acquired the rights to Netflix original series, Peter Morgan’s "The Crown" from Leftbank Pictures, Sony Pictures and Netflix. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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Men's Health publisher Ronan Gardiner gets a big promotion, and more... The post Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-10 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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Netflix has commissioned a TV adaptation of Beth Reekles’ YA novel The Kissing Booth (Penguin Random House), according to Deadline. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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[Sponsored] A year after the FTC’s ruling, how many publishers are compliant? The post How Publishers Pivoted to Meet FTC’S Native Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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