Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Michigan-based author Josh Malerman's debut novel 'Bird Box' is a Christmas release from Netflix in its Universal Pictures production directed by Denmark's Susanne Bier and starring Sandra Bullock. The post Books to Film: Josh Malerman’s ‘Bird Box’ on Netflix appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-25 00:00:00 UTC ]
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At this year's FutureBook conference in London, attendees from across the U.K. discussed trends in downloadable audiobooks, voice technology, and podcasts, and how publishers could compete with rivaling forms of entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Netflix will create an original animated series of Roald Dahl stories including Charlie and the Chocolate Factory, Matilda, The BFG and The Twits. Continue reading at The Bookseller
[ The Bookseller | 2018-11-29 00:00:00 UTC ]
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Buster Scruggs (Tim Blake Nelson), the clean-cut, white-clad singing cowboy who ambles into view atop a white horse at the beginning of the Coen brothers’ new Western anthology film, The Ballad of Buster Scruggs, may be the movie’s title character, but he’s hardly its protagonist. First of all,... Continue reading at Slate
[ Slate | 2018-11-09 00:00:00 UTC ]
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Scott Boras waited for the moment for more than six years, from the time Bryce Harper made his major league debut at Dodger Stadium in April 2012, and came prepared to sell his superstar client to the mob of reporters surrounding him Wednesday afternoon at the general managers meetings. “Well,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-08 00:00:00 UTC ]
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Netflix is planning on raising $2bn (£1.5bn) through a bond offering to fund content growth. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Historical novelist Bernard Cornwell will make a cameo appearance in the Netflix broadcast of "The Last Kingdom Season Three" later this year. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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A US producer and former Netflix executive are embarking on a joint venture, 'TaleFlick', which offers a library of searchable books for adaptation across film, TV and digital media. Continue reading at The Bookseller
[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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UK rights in the first book by Netflix c.e.o. and co-founder Reed Hastings have gone to Ebury for a high six-figure advance following a multi-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-08-25 00:00:00 UTC ]
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Netflix already has a second comic book lined up mere weeks after its first one hit stores. The service has unveiled Prodigy, a Mark Millar-penned comic book due in both digital and paper forms on December 5th. The series revolves around Edison Cra... Continue reading at Engadget
[ Engadget | 2018-08-14 00:00:00 UTC ]
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Ebury is publishing an inside look at the case of Michael Peterson, which became the subject of the hit Netflix true-crime documentary "The Staircase" heralded "the new 'Making a Murderer'". Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Netflix has optioned the rights to Phil Knight's bestselling memoir Shoe Dog and hired Jurassic World's Frank Marshall to produce a biopic on the Nike founder. The 2016 book tells the story of how Knight, starting with just $50 borrowed from his fath... Continue reading at Engadget
[ Engadget | 2018-07-27 00:00:00 UTC ]
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Today, Netflix announced the first TV shows and movies based on comic book writer Mark Millar's properties. Netflix will add two television series and three movies to its original programming. Continue reading at Engadget
[ Engadget | 2018-07-17 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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