Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
News tagged with:
#online brand
#vice president
#branded content
Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The Facebook-owned app announced last March that it planned to enable people to book services or make... Continue reading at AdWeek
[ AdWeek | 2018-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book services
A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
More news stories like this |
A Netflix adaptation of William Sutcliffe’s 2008 novel Whatever Makes You Happy is in development, the author has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#netflix adaptation
#william sutcliffe
American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
Netflix's fondness for comic book industry veterans isn't cooling off any time soon. The streaming giant has ordered Cursed, an Arthurian drama based on an impending novel co-authored by comic legend Frank Miller (of 300 and Sin City fame) and produ... Continue reading at Engadget
[ Engadget | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#streaming giant
Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app stores
#online services
#vanity fair
#bloomberg businessweek
#meredith corp
Brandon Hobson, author of 'Where the Dead Sit Talking,' picks novels by James Welch, Louise Erdrich, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#louise erdrich
In a new series directed by Andy Coyle–with illustrator Luke Pearson as one of its executive producers–the five-book 'Hilda' series of graphic novels from Nobrow's Flying Eye Books is to premiere on Netflix in Septermber. The post UK Illustrator Luke Pearson’s Series ‘Hilda’ Beats a Path to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#netflix appeared
#executive producers
#graphic novels
"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
#news uk
One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest advertisers
#social sites
#silicon valley
Taking on Amazon isn’t easy. But after a lot of experimentation, this company is finding success convincing readers to switch from buying to subscribing. Why own a few pieces of media when you can rent access to everything? That pitch defines Netflix, which evolved from an all-you-can-watch DVD... Continue reading at Fast Company
[ Fast Company | 2018-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon isn
#streaming video
#similar route
#monthly fee
Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previous day
#finance director
Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fell swoop
#brand safety
#pressing issues
In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user ids
Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major victory
#sales made
Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move faster
#operating system
#watch tv
#read books
#amazing things
#past decade
Netflix recently announced its first-ever acquisition: Millarworld. The company was built by successful comics creator Mark Millar, known for works that easily translate to cinema. The movies Wanted, Kick-Ass and Kingsman are all based on his graphic... Continue reading at Engadget
[ Engadget | 2017-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
When Netflix acquired Mark Millar's comic book empire in August, many assumed the streaming service would just adapt his various works for the screen. That isn't quite the case: Netflix announced today that it will publish The Magic Order as a comic... Continue reading at Engadget
[ Engadget | 2017-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
#mark millar
#magic order
#streaming service
With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
More news stories like this |