Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek
[ AdWeek | 2018-06-19 00:00:00 UTC ]
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Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
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Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian
[ The Guardian | 2018-06-05 00:00:00 UTC ]
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If you still can't wrap your head around the fact that Netflix is publishing a comic book, maybe this trailer can help. The streaming giant has released an animated trailer for The Magic Order by Mark Millar's comic book empire, which Netflix snapped... Continue reading at Engadget
[ Engadget | 2018-05-31 00:00:00 UTC ]
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A looks at trends at the Licensing Expo in Las Vegas shows that licensed publishing is in a challenging phase, with both retailing and entertainment distribution undergoing significant transformations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post... Continue reading at Advertising Age
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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Waterstones' crime buyer and noir novelist Joseph Knobbs is leaving the company after almost a decade to become a full-time writer. Continue reading at The Bookseller
[ The Bookseller | 2018-05-09 00:00:00 UTC ]
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On May 11, Netflix Kids and Family Originals is premiering 'The Who Was? Show,' a 13-episode TV series based on Penguin Young Readers’ bestselling Who Was? biographies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-08 00:00:00 UTC ]
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Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The Facebook-owned app announced last March that it planned to enable people to book services or make... Continue reading at AdWeek
[ AdWeek | 2018-05-07 00:00:00 UTC ]
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A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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A Netflix adaptation of William Sutcliffe’s 2008 novel Whatever Makes You Happy is in development, the author has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-11 00:00:00 UTC ]
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Netflix's fondness for comic book industry veterans isn't cooling off any time soon. The streaming giant has ordered Cursed, an Arthurian drama based on an impending novel co-authored by comic legend Frank Miller (of 300 and Sin City fame) and produ... Continue reading at Engadget
[ Engadget | 2018-03-29 00:00:00 UTC ]
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Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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Brandon Hobson, author of 'Where the Dead Sit Talking,' picks novels by James Welch, Louise Erdrich, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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In a new series directed by Andy Coyle–with illustrator Luke Pearson as one of its executive producers–the five-book 'Hilda' series of graphic novels from Nobrow's Flying Eye Books is to premiere on Netflix in Septermber. The post UK Illustrator Luke Pearson’s Series ‘Hilda’ Beats a Path to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-23 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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