Netflix Looking To Pursue More Native Advertising

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-17 00:00:00 UTC ]
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[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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[ AdWeek | 2019-06-19 20:45:09 UTC ]
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[ The Washington Post | 2019-06-19 12:00:00 UTC ]
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[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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[ AdWeek | 2019-06-17 01:00:56 UTC ]
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‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize

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[ Digiday | 2019-06-13 04:01:37 UTC ]
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[ Folio Magazine | 2019-06-11 20:01:50 UTC ]
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'Love, Death and Robots' gets a second season on Netflix with a new director

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Netflix to launch magazine to hype its content for awards season, report says

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[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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