Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Netflix announced today that its out-there, adult-oriented animated anthology series Love, Death and Robots will be coming back for another season. The show's second go-round will be helmed by supervising director Jennifer Yuh Nelson, best known for... Continue reading at Engadget
[ Engadget | 2019-06-11 02:57:00 UTC ]
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The British accent you hear on Netflix or Facebook could well be voiced by an award-winning Kiwi from Northland. Continue reading at Stuff
[ Stuff | 2019-05-31 01:14:56 UTC ]
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Walt Disney Co. is following Netflix’s lead in threatening to leave Georgia if a controversial anti-abortion law takes effect. Disney CEO Bob Iger told Reuters on Wednesday that it would be “very difficult” to keep film production in the state if the legislation becomes law next year. A... Continue reading at Advertising Age
[ Advertising Age | 2019-05-30 14:39:17 UTC ]
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Stephen Harper made it next to impossible heading into the 2015 election for any political party to propose a tax on Netflix, Google and other foreign online services. But two provinces are now charging sales tax on those foreign media companies,... Continue reading at CBC
[ CBC | 2019-05-16 08:00:00 UTC ]
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Actress Kristin Scott Thomas has joined Lily James and Armie Hammer in the cast of Netflix’s film of Daphne du Maurier's Rebecca. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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Barack and Michelle Obama have revealed their first string of productions for Netflix which includes a project with author Michael Lewis. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Streaming service Disney+, launching in the US in autumn, is gambling billions on being able to see off a rival that already has 150 million subscribers worldwideThe fan frenzy surrounding the freshly released teaser for Star Wars: Episode IX – The Rise of Skywalker serves as a timely reminder... Continue reading at The Guardian
[ The Guardian | 2019-04-13 00:00:00 UTC ]
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The streaming service is on a book-buying spree as it seeks more content for its ever-growing global subscriber base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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Netflix is planning its first magazine, but you won’t find it on a newsstand. The world’s largest online TV network plans to publish a journal—with the working title Wide—to promote its programs and stars ahead of this year’s Emmys, the biggest awards gala in TV. The 100-plus page inaugural... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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“I’m doing the same thing that my ancestors did. I’m just telling the stories that I care about, that I love and that are relevant to me,” Jeffrey Veregge says. Continue reading at The Huffington Post
[ The Huffington Post | 2019-03-26 21:37:09 UTC ]
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Netflix is seeking the dismissal of a lawsuit by indie publisher Chooseco over its interactive Black Mirror episode "Bandersnatch". Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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Among its defenses, the company says its use of the term "Choose Your Own Adventure" in connection with the film is a fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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Streaming giant buys rights to create first ever screen adaptation of Colombian author’s seminal 1967 magical realist novel Netflix has acquired the rights to Gabriel García Márquez’s seminal One Hundred Years of Solitude to create the first screen adaptation of the author’s 1967 masterpiece.The... Continue reading at The Guardian
[ The Guardian | 2019-03-07 00:00:00 UTC ]
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Octopus has signed a book by Netflix co-founder Marc Randolph, telling the inside story of how the business was built and changed the way people watch film and TV. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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Mirror Books has acquired the book behind the Netflix series "The Ted Bundy Tapes" with plans to publish next month. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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