Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Marvel and its distinguished competitor will go head-to-head this fall. But rather than the brawl playing out at comic book shops, the venues will be your living room and local multiplex. Netflix has revealed that its latest Marvel superhero antihero... Continue reading at Engadget
[ Engadget | 2017-10-20 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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Marvel's latest TV series The Defenders, which brings together heroes such as Daredevil, Jessica Jones and Luke Cage, might have just debuted on Netflix, but that doesn't mean that the comic book company is resting on its laurels. Marvel TV is using... Continue reading at Engadget
[ Engadget | 2017-08-18 00:00:00 UTC ]
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Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff
[ Stuff | 2017-08-17 00:00:00 UTC ]
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How Scotsman made multi-million pound leap from page to screen with sale of Millarworld titles to US streaming giantLike many comic book writers and artists, Mark Millar’s love of comics began as a young child when his older brother would take him to comic book shops. But now the Scottish author... Continue reading at The Guardian
[ The Guardian | 2017-08-09 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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Netflix has bought Scottish comic book publisher Millarworld in its first ever acquisition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.Netflix agreed to buy Millarworld, the publisher behind characters and stories like "Kingsman" and "Old Man... Continue reading at Advertising Age
[ Advertising Age | 2017-08-08 00:00:00 UTC ]
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Acquisition of Scottish comic book business can transform into a multibillion-dollar film franchiseNetflix has grand ambitions for Millarworld, the Scottish comic book company it acquired this week. The aim is to repeat Disney’s success with Marvel, where the creator of the Avengers and the... Continue reading at The Guardian
[ The Guardian | 2017-08-08 00:00:00 UTC ]
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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Streaming giant aims to copy Marvel owner Disney’s superhero strategy with Millarworld, its first ever acquisitionNetflix has made its first acquisition, buying the Glasgow-based comic book company behind Kick-Ass and Kingsman, as it looks to imitate Marvel-owner Disney’s superhero... Continue reading at The Guardian
[ The Guardian | 2017-08-07 00:00:00 UTC ]
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Netflix has acquired the comic book publisher Millarworld, giving the streaming service a handful of new titles even as it continues to build out its Marvel world. Today, Netflix announced the deal as its first acquisition, which gives it comic titles such as Kick-Ass, Kingsman and Wanted. Terms... Continue reading at AdWeek
[ AdWeek | 2017-08-07 00:00:00 UTC ]
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Mark Millar is a well-known name in the world of comics, which is why today's announcement is such a big deal. Netflix has revealed that it's acquired Millarworld, Millar's comic book empire, and will be creating original movies and TV shows from the... Continue reading at Engadget
[ Engadget | 2017-08-07 00:00:00 UTC ]
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Mark Millar, who set up the company, says it is only the third time a comic book purchase on this scale has ever happened. Continue reading at BBC World
[ BBC World | 2017-08-07 00:00:00 UTC ]
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An adaptation of Europa Editions title Suburra by Carlo Bonini and Giancarlo De Cataldo is to be broadcast as a 10-part drama series for Netflix this autumn. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Facebook’s Instant Articles product allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website. Continue reading at The New York Times
[ The New York Times | 2017-07-20 00:00:00 UTC ]
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The success of Netflix's recent adaptation of 13 Reasons Why “clears the path” for more streaming-style young adult adaptations according to one media executive. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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