Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Taking on Amazon isn’t easy. But after a lot of experimentation, this company is finding success convincing readers to switch from buying to subscribing. Why own a few pieces of media when you can rent access to everything? That pitch defines Netflix, which evolved from an all-you-can-watch DVD... Continue reading at Fast Company
[ Fast Company | 2018-02-06 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Netflix recently announced its first-ever acquisition: Millarworld. The company was built by successful comics creator Mark Millar, known for works that easily translate to cinema. The movies Wanted, Kick-Ass and Kingsman are all based on his graphic... Continue reading at Engadget
[ Engadget | 2017-11-11 00:00:00 UTC ]
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When Netflix acquired Mark Millar's comic book empire in August, many assumed the streaming service would just adapt his various works for the screen. That isn't quite the case: Netflix announced today that it will publish The Magic Order as a comic... Continue reading at Engadget
[ Engadget | 2017-11-08 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Marvel and its distinguished competitor will go head-to-head this fall. But rather than the brawl playing out at comic book shops, the venues will be your living room and local multiplex. Netflix has revealed that its latest Marvel superhero antihero... Continue reading at Engadget
[ Engadget | 2017-10-20 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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Marvel's latest TV series The Defenders, which brings together heroes such as Daredevil, Jessica Jones and Luke Cage, might have just debuted on Netflix, but that doesn't mean that the comic book company is resting on its laurels. Marvel TV is using... Continue reading at Engadget
[ Engadget | 2017-08-18 00:00:00 UTC ]
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Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff
[ Stuff | 2017-08-17 00:00:00 UTC ]
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Netflix has bought Scottish comic book publisher Millarworld in its first ever acquisition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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How Scotsman made multi-million pound leap from page to screen with sale of Millarworld titles to US streaming giantLike many comic book writers and artists, Mark Millar’s love of comics began as a young child when his older brother would take him to comic book shops. But now the Scottish author... Continue reading at The Guardian
[ The Guardian | 2017-08-09 00:00:00 UTC ]
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Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.Netflix agreed to buy Millarworld, the publisher behind characters and stories like "Kingsman" and "Old Man... Continue reading at Advertising Age
[ Advertising Age | 2017-08-08 00:00:00 UTC ]
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