Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 04:44:13 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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Netflix has acquired film rights to all 15 titles in Andy McDermott's Nina Wilde and Eddie Chase series. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 14:06:57 UTC ]
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“They’re all on Kindle. Although I have to admit as a first-time author, when the hardcover book arrived, it felt really good to hold in my hands.” Continue reading at The New York Times
[ The New York Times | 2020-09-24 09:00:04 UTC ]
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The Liber20 awards from the Spanish publishers go to Basque Country booksellers, a graphic novel adapted to television, and a literary site. The post Spain’s Liber20 Prizes: Elkar Bookstores, Netflix’s ‘El Vecino,’ and ZendaLibros appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-18 19:08:35 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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S&S officials would neither confirm or deny to PW the receipt of a subpoena, and declined to comment on reports in numerous outlets suggesting that the DoJ has convened a grand jury to consider charging John Bolton for illegally divulging classified or otherwise privileged information in his... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-15 04:00:00 UTC ]
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The complicated life of Elias Demetracopoulos, who had as many detractors as sources. Continue reading at The Washington Post
[ The Washington Post | 2020-09-11 12:00:00 UTC ]
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David Benioff and D B Weiss, creators of HBO’s "Game of Thrones", are adapting Cixin Liu’s science fiction trilogy The Three-Body Problem for Netflix. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 17:51:43 UTC ]
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Fresh off of adapting a book series that did pretty well as a TV show, Game of Thrones creators David Benioff and D.B. Weiss are bringing another trilogy of novels to the small screen. Along with Alexander Woo (The Terror: Infamy and True Blood), the... Continue reading at Engadget
[ Engadget | 2020-09-01 15:20:58 UTC ]
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David Benioff and DB Weiss to adapt The Three-Body Problem and two sequels with Alexander WooGame of Thrones co-creators David Benioff and DB Weiss are to adapt a series of hit science fiction novels by Chinese author Liu Cixin for Netflix. Together with Alexander Woo, who has worked on... Continue reading at The Guardian
[ The Guardian | 2020-09-01 14:29:32 UTC ]
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Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News
[ ABC News | 2020-08-29 15:14:44 UTC ]
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Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian
[ The Guardian | 2020-08-07 10:58:35 UTC ]
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Netflix has won an auction for screen rights to Lost Dog: A Love Story by journalist Kate Spicer (Ebury). Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 00:41:37 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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‘The Kissing Booth’ started as an online novel and blew up into one of Netflix’s most popular films. Here’s why author Beth Reekles thinks that is. Back when she was just 15, Beth Reekles couldn’t find the kind of YA novel that appealed to her.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-07-24 06:00:21 UTC ]
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