Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Following the publication of Michelle Obama's autobiography Becoming (Viking) in 2018, Netflix is releasing a documentary film of the same name, directed by Nadia Hallgren. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 03:41:08 UTC ]
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A documentary chronicling former First Lady Michelle Obama's book tour for her bestselling memoir, "Becoming," is coming to Netflix next month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-27 17:00:12 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Gollancz has nabbed game designer and podcaster Jonathan Sims' début horror novel. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 17:53:58 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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A photo of an abused Native girl frames Byron Dorgan’s account of struggle and survival. Continue reading at The Washington Post
[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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The novel is part of a wave of books about the tumultuous 17th and early 18th centuries. Continue reading at The Washington Post
[ The Washington Post | 2020-02-20 17:15:47 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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If you're a One Piece fan, this may be the best or the worst piece of news ever, depending on how you feel about Netflix's anime adaptations: The streaming giant has approved a 10-episode live-action series based on the classic manga and anime. Even... Continue reading at Engadget
[ Engadget | 2020-01-30 02:20:00 UTC ]
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She says our global community is at a dire environmental moment in our collective history. Continue reading at The Washington Post
[ The Washington Post | 2020-01-14 12:00:00 UTC ]
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Martin Scorsese’s mob movie was streamed by more than 26m accounts worldwide, securing 13.2m views in its first five days in the US aloneNetflix has announced that Martin Scorsese’s new mob movie The Irishman has been watched by over 26m accounts in its first seven days on the streaming... Continue reading at The Guardian
[ The Guardian | 2019-12-11 11:39:42 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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Netflix is turning eight Dolly Parton songs into an anthology series, Dolly Parton's Heartstrings. The first trailer arrived today, and it gives us a glimpse of the dramas based on iconic songs like "Two Doors Down," "JJ Sneed" -- and of course, "Jol... Continue reading at Engadget
[ Engadget | 2019-11-06 03:18:00 UTC ]
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At a brief conference on Monday, B&N attorneys said the company will move for summary judgment on the most contentious and potentially costly claims in the wrongful termination suit filed against the retailer by former CEO Demos Parneros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-05 05:00:00 UTC ]
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The brand strategy behind the best-selling book series expanding to Netflix, toys, and video games. When my son Henry was seven he hated reading. Hated it. Loved the story part, hated the reading part. Now 10 years old, Henry is rarely farther than arm’s length away from a book.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-30 07:00:43 UTC ]
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