Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source close to the situation told Adweek that Netflix was looking to ramp up on native ads/branded content because it is pleased with the outcome of the NYT effort as well as a recent initiative with Wired. A sponsored article with the tech-focused magazine on TV viewing habits was also lauded for editorial content. Whoa. This is a pretty sophisticated native ad in the NYTimes for Orange is New Black http://t.co/syXi1xe9QI — Kelly McBride (@kellymcb) June 16, 2014 Continuing to love @nytimes #nativeadvertising executions, this time for @netflix & @OITNB http://t.co/v79dOh2R0y — Raju Narisetti (@raju) June 13, 2014 Don't know if this is a native ad or sponsored content but it is very well done. http://t.co/Li45kQHeUx — Stan Lee (@BrandDNA) June 14, 2014 The Wired piece focused on how people are rapidly viewing TV content in different ways than sitting in front of the tube. It aligned with a recent Netflix public relations push explaining the same concept: People want to come home to the streaming video service. Of course, it makes sense for Netflix to spend most of its ad budget on digital media, given that it's an online brand. Netflix is banking that these articles... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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If you're a One Piece fan, this may be the best or the worst piece of news ever, depending on how you feel about Netflix's anime adaptations: The streaming giant has approved a 10-episode live-action series based on the classic manga and anime. Even... Continue reading at Engadget
[ Engadget | 2020-01-30 02:20:00 UTC ]
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She says our global community is at a dire environmental moment in our collective history. Continue reading at The Washington Post
[ The Washington Post | 2020-01-14 12:00:00 UTC ]
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Martin Scorsese’s mob movie was streamed by more than 26m accounts worldwide, securing 13.2m views in its first five days in the US aloneNetflix has announced that Martin Scorsese’s new mob movie The Irishman has been watched by over 26m accounts in its first seven days on the streaming... Continue reading at The Guardian
[ The Guardian | 2019-12-11 11:39:42 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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Netflix is turning eight Dolly Parton songs into an anthology series, Dolly Parton's Heartstrings. The first trailer arrived today, and it gives us a glimpse of the dramas based on iconic songs like "Two Doors Down," "JJ Sneed" -- and of course, "Jol... Continue reading at Engadget
[ Engadget | 2019-11-06 03:18:00 UTC ]
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At a brief conference on Monday, B&N attorneys said the company will move for summary judgment on the most contentious and potentially costly claims in the wrongful termination suit filed against the retailer by former CEO Demos Parneros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-05 05:00:00 UTC ]
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The brand strategy behind the best-selling book series expanding to Netflix, toys, and video games. When my son Henry was seven he hated reading. Hated it. Loved the story part, hated the reading part. Now 10 years old, Henry is rarely farther than arm’s length away from a book.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-30 07:00:43 UTC ]
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In his latest book, Michael S. Heiser illustrates how the popular science fiction series can teach us about the Bible and God’s love for humanity. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
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Chuck Schwab said his company will soon introduce fractional-stock trading and other services designed to appeal to younger clients. The founder and chairman of Charles Schwab (NYSE: SCHW) told The Wall Street Journal on Thursday that introducing the new services is the next step after dropping... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-18 18:05:16 UTC ]
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One of the comic book world's best-known series is finally coming to screens. Netflix has secured the rights to Jeff Smith's classic Bone, and intends to create an animated kids' series that covers the Bone cousins' trek through the desert. Smith t... Continue reading at Engadget
[ Engadget | 2019-10-17 00:10:00 UTC ]
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W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 19:15:44 UTC ]
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Netflix has announced three new screen literary adaptations, including one rework based on Elif Shafak’s The Forty Rules of Love (Penguin), as its vice-president for international originals, Kelly Luegenbiehl, said the company wants to partner with publishers, not compete against them. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 15:24:52 UTC ]
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As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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CHERRÍE MORAGA HAS been an iconic figure in queer and Latinx literature since the 1981 publication of This Bridge Called My Back: Writings by Radical Women of Color, an anthology she edited with the late Gloria Anzaldúa. Bridge was among the first explorations of how people and communities with... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-04 17:00:25 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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