Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal and Starwood, all experienced publishers of organic content on the platform. Ads can be either photos or videos. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
News tagged with: #coming week #general electric #michael kors

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Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #waiting list #longest line


Google, Facebook Say They Won't Serve Ads to Fake News Sites

Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #display ads #moving forward


Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #delivering ads #people familiar #app publishers #ad campaign #mobile websites


Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live broadcasts #ad campaign #outer space #public figures #vast majority


Facebook encourages visits to physical retailers through customizable ads to local inventory

The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical retailers #digital advertising #facebook introduces


Cursed Child boosts Scholastic Corp revenues

Sales of Harry Potter and the Cursed Child has given US-based Scholastic Corp a huge boost, as the company has today posted a first quarter revenue increase of 48%. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #cursed child #huge boost


Why Facebook embraced the ad network model

Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good place


Facebook's Key to Conquering the World: Beating the Ad Blockers

Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek

[ AdWeek | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fair marketplace #adweek magazine


Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #top publishers #media companies


Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age

[ Advertising Age | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking shape #moving forward #search giant #ad inventory #index exchange #audience network


Wattpad Unveils Ad-Generated Revenue Program for Its Writers

The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online reading #writing community #stories posted


Adblock Plus Claims It Already Beat Facebook's Ad-Blocking Force Field

Adblock Plus said on Thursday that its community had already found a workaround to the anti-ad-blocking tech that Facebook announced just Tuesday, though Facebook countered that the fix erases more than just ads.This was just an early counter-strike in what is likely to be a drawn-out contest... Continue reading at Advertising Age

[ Advertising Age | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic posts


Facebook’s now the leader in the fight against ad blocking

Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #ad blocking #ad blockers #rallying cry #arms race #tech companies


Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases


Quartz Said to Near $30 Million in Revenue, Without Clickbait or Standard Ad Units

Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at Advertising Age

[ Advertising Age | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big reach #smaller publishers #global economy #thousand impressions #editorial products


Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending


How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek

[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$100 million #ad formats


Facebook's rise as news source hits publishers' revenues

Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian

[ The Guardian | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #digital ads #business models


Can Libro.fm Turn Digital Audiobooks into a Revenue Stream for Indies?

The Seattle start-up, which just launched its platform, wants to be the go-to digital audiobook site for indies. Even with the support of the Big Five, it's still not clear how much of a difference it will make for its 85 partner bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue stream