Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

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Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #newfronts appeared #good day #legacy publisher

Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #facebook opens #branded content #post ads #media outlets

Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #facebook opens #branded content

Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park

Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook opens #branded content #taking advantage #prior permission

What Verizon Learned From a Pivot to Brand Journalism

A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important role #wider company #remain relevant

Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars

Magazine Brands Well-Represented Among Webby Awards Finalists

Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis

According to a recent BBC report, some 15,000 volunteers have been recruited to run UK libraries, the paid staffers of which have been laid off. A standoff in south London is throwing the situation into sharp relief. The post ‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south london #sharp relief

Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek

[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain momentum #younger generations #adobe photoshop #home screen

Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek

[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency executives #perfect storm #risk losing #adweek magazine

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side

44% off How Google Works Hardcover Book - Deal Alert

Written by Google Executive Chairman/ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, "How Google Works" currently averages 4.5 out of 5 stars on Amazon from over 320 people (see reviews). List price is $30.00, but with the current 44% discount it can be purchased for $16.85... Continue reading at PC World

[ PC World | 2016-03-30 00:00:00 UTC ]
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Former Gawker editors on the Hogan trial aftermath: 'It's about what journalists can cover'

Is it a blog? A magazine? A conversation? A tasteless drunken boor at a party? Perhaps all of this and more over 14 years of innovative web journalismAfter the verdict awarding former pro wrestler Hulk Hogan $140m in punitive damages following Gawker’s publication of a clip showing him engaged... Continue reading at The Guardian

[ The Guardian | 2016-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #punitive damages #early days

Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #announced today #trial run

Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

London Briefcase 2016: What U.S. Agencies Will be Selling at the London Book Fair

Hot properties include titles from Lisa Scottoline and Iris Johanson, a story collection inspired by Edward Hopper, a return to Twin Peaks via its co-creator Mark Frost, Tom Wolfe’s newest, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa scottoline #twin peaks #tom wolfe

New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #air force