Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

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Literary scout agency MSPT rebrands and moves to Second Home

MacLehose, Servadio & Pupo-Thompson Literary Scouting agency has changed its name and moved its offices to Second Home in London's Shoreditch. Continue reading at The Bookseller

[ The Bookseller | 2016-10-12 00:00:00 UTC ]
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Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers turn #hiring writers #tech giants #competitive advantage

Russell Brand to publish guide to addiction with Bluebird

Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand #publish guide

BBC Radio 1's Cairney to speak at Reading Agency event

BBC Radio 1 presenter Gemma Cairney is going to be speaking in conversation with The Reading Agency at The British Library next month. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #british library

New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bon apptit #architectural digest #golf digest

George Osborne to pen book about 'capitalism in crisis'

George Osborne is writing an “urgent and impassioned book” for William Collins about the threat of rising nationalism across the world, which will also serve as a “rallying cry to save capitalism and Western democracy”. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george osborne #pen book #william collins #rallying cry

In the land of brands

Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand director

The Big Titles U.S. Agencies Will be Selling at the Frankfurt Book Fair

Essay collections from Trevor Noah and Gay Talese, the debut novel from Mad Men creator Matthew Weiner, and a new adult thriller from Stephenie Meyer are among the big titles being shopped at Frankfurt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big titles #essay collections #trevor noah #gay talese #adult thriller #stephenie meyer

What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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ICYMI: How Facebook is wresting control from publishers and agencies alike

The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday

[ Digiday | 2016-09-16 00:00:00 UTC ]
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Bloomsbury hires IP and brand director

Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand director #previously worked #hit entertainment #intellectual property

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek

[ AdWeek | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flip side #global head #giving companies

Reading Agency launches £2.1m elderly reading project

The Reading Agency is launching a project to provide reading activities for older people thanks to a £2.1m grant from the Big Lottery Fund. Continue reading at The Bookseller

[ The Bookseller | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #older people

Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’

Art book lovers head for the Tokyo Art Book Fair, which has a new award program from Germany's Steidl Verlag, plus a Brazilian partnership. The post Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award program

Why You Need Branded Content Benchmarks

Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age

[ Advertising Age | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #native advertising #growing demand #banner ads

PRH voted fifth best place to work in UK media

Penguin Random House has been voted one of the top five media companies to work for in the UK, according to anonymous employee rating site Glassdoor, ahead of the BBC and Sky, and the only book publisher to make the top 10. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk media #media companies

Children's publishers urged to translate more international works

BookTrust is launching a new children’s books in translation initiative called In Other Words, to encourage UK publishers to release more works from around the world. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Unwin goes solo with 'dream' independent agency

Jo Unwin is embarking on her “dream” of owning a fully-independent literary agency after nearly three years of working in association with Rogers, Coleridge and White. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Obituary: Nick Setka

Long-time Bay Area bookseller Nick Setka, past president of the Northern California Independent Booksellers Association, died on August 26. The cause was cancer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past president