Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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He was the fifth-generation president of family-owned Publishers Printing Company. The post Printing Executive Nick Simon Dead at 57 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-17 00:00:00 UTC ]
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Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday
[ Digiday | 2016-06-16 00:00:00 UTC ]
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The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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Gawker Media filed for Chapter 11 bankruptcy on Friday, shortly before announcing the iconic blog network has reached an agreement with Ziff Davis to purchase its seven brands and other assets. Gawker's brands include Gawker.com, Deadspin, Lifehacker, Gizmodo, Kotaku, Jalopnik and... Continue reading at AdWeek
[ AdWeek | 2016-06-11 00:00:00 UTC ]
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Agent Patrick Walsh is to leave the agency he founded – Conville & Walsh – to set up on his own in Soho, taking authors such as Gaia Vince, Andrew Wulf and Tom Holland with him. Continue reading at The Bookseller
[ The Bookseller | 2016-06-11 00:00:00 UTC ]
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Alabama comics house 12-Gauge Comics has teamed with the novelist to adapt his Nick Travers Southern crime noir series into graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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Robert Kirkman on the enduring attraction of zombies, why exorcism fascinates - and how he doesn’t let social media chatter drive him crazy There’s one thing that might surprise fans of Walking Dead creator Robert Kirkman, the comic book author and TV series writer and producer whose apocalyptic... Continue reading at The Guardian
[ The Guardian | 2016-06-05 00:00:00 UTC ]
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Facebook says the billionaire who is helping people sue Gawker Media - threatening the publisher's future - will stay on its board. Continue reading at BBC World
[ BBC World | 2016-06-02 00:00:00 UTC ]
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If you thought the Gawker saga would slow down as we creep closer to Memorial Day weekend, you thought wrong. Following a dizzying 24 hours that ended with Silicon Valley billionaire Peter Thiel admitting outright that he's been bankrolling multiple lawsuits against the media company, the... Continue reading at AdWeek
[ AdWeek | 2016-05-27 00:00:00 UTC ]
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Gawker was just handed another loss in court this afternoon, when a Florida state court judge upheld the jury verdict rendered two months ago in the lawsuit from Hulk Hogan. During a court hearing this morning in St. Petersburg, Fla., judge Pamela Campbell denied motion for a new trial,... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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The Kate Nash Literary Agency has made two new appointments, recruiting a new associate agent in Imogen Howson and a new literary assistant in Tom Ashton. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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Peter Thiel, whose early stakes in companies like PayPal Holdings Inc. and Facebook Inc. made him a billionaire, has reason to hate online media company Gawker. Thiel compared Gawker's sardonic tech blog Valleywag to the terrorist group Al Qaeda in 2009. Valleywag had taken every opportunity to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-25 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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The Irish actor/comedian Chris O’Dowd is best known in this country for his turns in the movie Bridesmaids and the TV series Girls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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Terry McMillan has done a lot of living since she last visited Book Expo—which, she notes, was called “the ABA” at the time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Affinity Konar’s new novel, "Mischling" (Sept.), her debut with Little, Brown, follows what was a years-long writing journey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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