In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#beauty advertisers
#ad buyers
#procter gamble
The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-03 00:00:00 UTC ]
More news stories like this |
The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But few companies applied the concept as literally as Johnson & Johnson with its BabyCenter website, which actually... Continue reading at AdWeek
[ AdWeek | 2014-07-01 00:00:00 UTC ]
More news stories like this |
Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek
[ AdWeek | 2014-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing family
#video shows
#sponsored posts
#promoted tweets
A publishing dinner party in Berlin went glum as six independent publishers learned they would suddenly have a new distributor, a result of Hachette's acquisition of Perseus. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#perseus sale
Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#apple tv
#media companies
Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online brand
#vice president
#branded content
Germany’s overall book sales rose slightly (0.2%) in 2013 to €9.54bn (£7.7bn),... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
More news stories like this |
Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#music downloads
#youtube videos
#digital platforms
Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#publisher sites
#ad exchange
A second preview of Clinton's book 'Hard Choices' was recently released and the excerpt details her 'partnership and friendship' with President Obama and her wish to 'revisit certain choices.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hillary clinton
#hard choices
#recently released
#president obama
Two data analytics companies, Next Big Book and Qlovi, won startup prizes at BEA, but several others caught our eye and are worth watching through 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big book
#worth watching
Living Language has partnered with HBO Global Licensing to offer a course in Dothraki, a language from George R.R. Martin's popular series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular series
While Shambhala Publications’ giveaways at BEA this year include Writing from the Senses by Laura Deutsch, The Authentic Life by Ezra Bayda, and other titles reflecting the heart and soul of the company’s spiritual origins more than 40 years ago, the company is also spotlighting Roost, its... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shambhala publications
#authentic life
#newest imprint
#lifestyle books
Authors Nicholas Carr and Hugh Howey, among others, debated the impact of technology on publishing and culture at BookExpo America 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hugh howey
Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#give publishers
#publishers won
#magna carta
#native advertising
#conde nast
#native ads
Audiobook publisher W F Howes has expanded its publishing range following the acquisition of US... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook publisher
FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#one-day event
Subscription ebook service Oyster is teaming with Spritz, the speed-reading venture, to offer Stephen Covey’s self-help bestseller, "The 7 Habits of High Effective People," for free in the Spritz format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this |
Knewton, a company that produces adaptive learning software, has an agreement with European educational publisher Sonoma Learning to use the Knewton API in digital content produced by Malmberg, its Dutch publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this |