Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck and Aloe Blacc to tout new car launches. Based on those campaigns, this year’s initiative centers around actors Sam Page and Daniel Taylor with stronger content and social components. The Dearborn, Mich.-based automaker is also using Bravo TV’s Andy Cohen, musical group Johnnyswim and automotive writer Kimatni Rawlins as social influencers who will promote the campaign on Facebook, Twitter, Instagram and Pinterest. For example, Johnnyswim set up a Pinterest page with pictures of things that inspire someone's perfect ride. Content will also be pushed out to design studio Largetail’s publishers and influencers. "We also kept in mind our target for the MKC: Those who are entering the premium segment for the first time, who have growing family needs and now the affluence to enjoy a premium vehicle," said Lincoln’s Dave Rivers, marketing communications manager. Dream Ride is an online video experience and microsite that is set-up so that consumers can move a mouse around the screen and click on buttons to see multiple views of the car. The beginning of the video shows both actors in a café, where Taylor allegedly steals Page’s wallet. From there, Page races across town to track down... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-28 00:00:00 UTC ]
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Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek
[ AdWeek | 2014-06-28 00:00:00 UTC ]
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Ted Widmer explores how the president-elect used a 13-day trip to prepare for his new role. Continue reading at The Washington Post
[ The Washington Post | 2020-04-24 12:00:00 UTC ]
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In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content. The post Bastei Lübbe Targets Millennials With New Mobile Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-11 00:00:00 UTC ]
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AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million... Continue reading at Advertising Age
[ Advertising Age | 2015-09-08 00:00:00 UTC ]
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The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But few companies applied the concept as literally as Johnson & Johnson with its BabyCenter website, which actually... Continue reading at AdWeek
[ AdWeek | 2014-07-01 00:00:00 UTC ]
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Letting a Wild Ride Be a Wild Ride: A Conversation with Amy Spangler, by Ipek Sahinler & Iclal Vanwesenbeeck Interviews [email protected] Wed, 07/05/2023 - 14:43 Amy Spangler is the co-translator (with Nermin Menemencioğlu) of Leylâ Erbil’s A... Continue reading at World Literature Today
[ World Literature Today | 2023-07-05 19:43:55 UTC ]
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The opening of Universal Studios' new Wizarding World of Harry Potter Hollywood brings to the West Coast what many consider the grandest theme park attraction in North America. A mix of fully realized sets — including a steamy, fire-breathing dragon — as well as screens interspersed with actors... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-08 00:00:00 UTC ]
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James L. Swanson's bestselling book is the basis for Apple TV+'s "Manhunt," but the cast and creator also turned to historical documents from the real people depicted. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-03-15 10:00:15 UTC ]
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The star, whose show “RuPaul’s Drag Race” has an international following, is one of the founders of a new online bookstore promoting underrepresented authors. The giveaways are part of its outreach. Continue reading at The New York Times
[ The New York Times | 2024-03-04 15:05:30 UTC ]
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Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation
[ The Conversation | 2024-02-18 19:51:27 UTC ]
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Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek
[ AdWeek | 2024-02-08 21:53:41 UTC ]
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Gungnir, a new sci-fi/fantasy publisher helmed by comics veterans Jim Krueger and Steve Orlando, will launch in April 2024. Named after the staff of the Norse god Odin, which always hit its target, Gungnir will publish a mix of graphic novels, prose novels, and art books in the sci-fi/fantasy... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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Though they’re sometimes characterized as attention-addled homebodies, younger people see a real value in libraries − one that goes beyond books. Continue reading at The Conversation
[ The Conversation | 2024-01-12 13:28:57 UTC ]
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Cyber Monday is finally here, and even though many of the best Black Friday deals have carried over into today, it's still worth checking online sales to see if you want to pick up anything while prices are down. Whether you dropped some money on new tech a few days ago... Continue reading at Engadget
[ Engadget | 2023-11-27 15:25:39 UTC ]
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Cyber Monday is right around the corner and this year, much like year's past, we're seeing plenty of Black Friday deals bleed into the new week. If you didn't get the chance to shop on Friday, there's still time to snag a few good deals on all kinds of tech, including... Continue reading at Engadget
[ Engadget | 2023-11-26 14:00:25 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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