Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#growing family
#laundry detergent
Celebrating Juneteenth? June 19, or "Juneteenth," commemorates the ending of slavery in the United States. We've compiled 7 favorite recipes from African American authors, including Rufus Estes, the first African American chef to publish a cookbook, Dr. George Washington Carver and Maya Angelou.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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Extra! Extra! Have you heard the news? Actress and soon-to-be-Royal Family in-law Meghan Markle has … a gray hair. Marie Claire noticed this and thought it worthy to write about. The fashion magazine tweeted “Meghan Markle Has A Single Gray Hair,” and included a zoomed-in close up with a... Continue reading at Fast Company
[ Fast Company | 2018-04-05 00:00:00 UTC ]
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Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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The on-its-way Royal Baby has spurred a bounty of picture books, perfect for the little Royal Baby itself and other, non-royal babies of its generation.Picture this: The royal nappy. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-22 00:00:00 UTC ]
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Actor Keke Palmer, of 'Akeelah and the Bee' and 'Nope' fame, used to let other people control her story. No longer, as she explains in her new memoir 'Master of Me.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-11-10 11:00:47 UTC ]
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Celebrated Canadian author Margaret Atwood says she's too old to be concerned about artificial intelligence and how it could affect her career, but admits that's not the case for younger artists. As she works on her memoir, Atwood says she wants to tell stories about the 'stupid things and... Continue reading at CBC
[ CBC | 2024-10-28 23:31:38 UTC ]
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Keira Knightley is latest star to publish a children’s book, but some say trend pushes aside genuine writers and makes it harder to find great children’s fiction“A modern classic by Keira Knightley” reads the provisional cover of the actor’s debut children’s book, I Love You Just the Same. Set... Continue reading at The Guardian
[ The Guardian | 2024-10-20 13:00:48 UTC ]
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More exhibitor milestones were celebrated at the 2024 Frankfurt Book Fair with cake deliveries from book fair staff. The post Publishers Celebrate 25 and 50 Years as Frankfurt Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-18 14:59:25 UTC ]
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Longtime Frankfurt Book Fair exhibitors celebrate anniversary years with cake and colleagues. Here are a few celebrations this year. By Hannah Johnson 75 Years in Frankfurt 50 Years at Frankfurt Book Fair 35 Years at Frankfurt Book Fair 25 Years at Frankfurt Book Fair The post Frankfurt... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-16 15:44:44 UTC ]
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Superstars from years past reflect on the industry and share advice for book-biz newbies Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Today is the 50th anniversary of the release of Robert Caro’s The Power Broker: Robert Moses and the Fall of New York (Fact #1). The book remains incredibly popular—it’s currently in its 74th printing and has has never been out of print in hardcover or paperback (#2), despite Caro initially... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-16 16:00:08 UTC ]
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An international writing organisation appeared to greenlight the use of AI, prompting anger, the resignation of four board members and an entire creative community to ask: ‘What?!’Please spare a thought for artificial intelligence (AI). It may not have feelings yet but, if it did, it would feel... Continue reading at The Guardian
[ The Guardian | 2024-09-11 10:00:07 UTC ]
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Kindle Unlimited is celebrating their tenth year with a sale: three months of KU for the price of one if you sign up by September 15th. Continue reading at Book Riot
[ Book Riot | 2024-09-03 14:11:16 UTC ]
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The company has largely flown under the industry radar since it was launched in 1974 by the wife-and-husband team of Nancy and Peter Schiffer. But the arts and crafts publisher today stands as a bona fide indie success story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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In the minds of religion publishers, no one is too young to encounter God’s word and works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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The American Library Association has for nearly 40 years been putting out “Read” posters featuring celebrities and books. Lots of us remember these from school and libraries—my elementary school had the Shaq one guarding the reference books section. When I set out to compile a list of these... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-18 08:56:19 UTC ]
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The company, which is headquartered in Miramar, Florida, and focuses exclusively on Christian titles, has seen significant growth in the U.S. market over the past quarter-century, with the U.S. now accounting for 52% of its total business, a testament to the growing Spanish-speaking population... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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The Pentatonix singer and his husband say "How Lucky Am I?" parallels their own experiences as a married couple, including their dream of starting a family. Continue reading at HuffPost
[ HuffPost | 2024-06-20 16:24:07 UTC ]
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Some of the characters from Sarah J. Maas' internationally best-selling series A Court of Thorns and Roses are starting to pop up on baby names lists in the U.S. and Canada. Continue reading at CBC
[ CBC | 2024-06-13 08:00:01 UTC ]
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