Why Celebrity Weekies Should Worry About Dreft's Baby Notice

Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-04 00:00:00 UTC ]
News tagged with: #laundry detergent #growing family #exclusive content

Other Publishing stories related to: 'Why Celebrity Weekies Should Worry About Dreft's Baby Notice'


Why Celebrity Weekies Should Worry About Dreft's Baby Notice

Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #laundry detergent #growing family #exclusive content


Celebrate Juneteenth with 7 of our favorite recipes from African American cookbook and other celebrated authors

Celebrating Juneteenth? June 19, or "Juneteenth," commemorates the ending of slavery in the United States. We've compiled 7 favorite recipes from African American authors, including Rufus Estes, the first African American chef to publish a cookbook, Dr. George Washington Carver and Maya Angelou.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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Marie Claire noticed Meghan Markle’s gray hair, and people noticed Marie Claire’s stupidity

Extra! Extra! Have you heard the news? Actress and soon-to-be-Royal Family in-law Meghan Markle has … a gray hair. Marie Claire noticed this and thought it worthy to write about. The fashion magazine tweeted “Meghan Markle Has A Single Gray Hair,” and included a zoomed-in close up with a... Continue reading at Fast Company

[ Fast Company | 2018-04-05 00:00:00 UTC ]
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Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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Royal baby spurs bounty of baby books, including 'The Royal Nappy'

The on-its-way Royal Baby has spurred a bounty of picture books, perfect for the little Royal Baby itself and other, non-royal babies of its generation.Picture this: The royal nappy. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-22 00:00:00 UTC ]
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New Book Club Books to Celebrate AAPI Heritage Month

Which books by AAPI authors are you looking to read in your book clubs this month? Continue reading at Book Riot

[ Book Riot | 2024-05-08 17:00:00 UTC ]
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Mystery Writers of America Celebrates 2024 Edgar Award Winners

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[ Publishers Weekly | 2024-05-02 04:00:00 UTC ]
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The independent publisher making a business of celebrity book imprints

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[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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S&S Marks 100 Years with Back-to-Back Celebrations

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[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT

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[ World Literature Today | 2024-04-08 19:33:31 UTC ]
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Women's Media Group Celebrates 50 Years

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[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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I didn’t get the credit for my bestselling book: the secret life of the celebrity ghost writer

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[ The Guardian | 2024-03-11 14:00:31 UTC ]
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U.K. Publishing Spotlight: DK Celebrates 50 Years

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[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Winter Institute 2024: Abdurraqib Celebrates Indie Presses at IPC Summit

During his keynote presentation at the Indie Press Caucus meeting at Winter Institute 2024 in Cincinnati, Hanif Abdurraqib critiqued the consolidation of the big houses and emphasized the importance of indie presses in the book publishing ecosystem. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-12 05:00:00 UTC ]
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Simon & Schuster Kicks Off Its Centennial Celebration

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[ Publishers Weekly | 2024-01-31 00:00:00 UTC ]
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Bookish Valentine’s Day Sweatshirts to Celebrate Your One True Love

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[ Book Riot | 2024-01-29 11:30:00 UTC ]
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Keanu and co: how celebrities became bestselling novelists

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[ The Guardian | 2024-01-13 09:00:12 UTC ]
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Telling tales: Zimbabwe’s Weaver Press celebrates 25 years of championing truth-telling fiction

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[ The Guardian | 2023-12-07 07:00:02 UTC ]
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