Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#laundry detergent
#growing family
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Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#laundry detergent
#growing family
#exclusive content
Celebrating Juneteenth? June 19, or "Juneteenth," commemorates the ending of slavery in the United States. We've compiled 7 favorite recipes from African American authors, including Rufus Estes, the first African American chef to publish a cookbook, Dr. George Washington Carver and Maya Angelou.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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#favorite recipes
#maya angelou
Extra! Extra! Have you heard the news? Actress and soon-to-be-Royal Family in-law Meghan Markle has … a gray hair. Marie Claire noticed this and thought it worthy to write about. The fashion magazine tweeted “Meghan Markle Has A Single Gray Hair,” and included a zoomed-in close up with a... Continue reading at Fast Company
[ Fast Company | 2018-04-05 00:00:00 UTC ]
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Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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#autumn conference
#cross-platform publishing
The on-its-way Royal Baby has spurred a bounty of picture books, perfect for the little Royal Baby itself and other, non-royal babies of its generation.Picture this: The royal nappy. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-22 00:00:00 UTC ]
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#picture books
#baby books
On April 8 and 9, Simon & Schuster hosted two star-studded centenary fetes in New York City to celebrate the 100th anniversary of its founding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT News and Events [email protected] Mon, 04/08/2024 - 14:33 The first US anthology celebrating the breadth of literary translators’ work debuts... Continue reading at World Literature Today
[ World Literature Today | 2024-04-08 19:33:31 UTC ]
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#deep vellum
#anthology
More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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#mary mcaveney
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There’s nothing quite like finding six new releases on display in a bookstore – all of which you’ve written, and none of which has your name on itA few years back, a long-held dream of mine came true: a book I wrote became a runaway hit.You’ve probably read the book. You’ve definitely seen the... Continue reading at The Guardian
[ The Guardian | 2024-03-11 14:00:31 UTC ]
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The British illustrated reference publisher continues to reinvent itself a half-century on—and has used the milestone of the anniversary as catalyst for examining new opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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#publishing spotlight
During his keynote presentation at the Indie Press Caucus meeting at Winter Institute 2024 in Cincinnati, Hanif Abdurraqib critiqued the consolidation of the big houses and emphasized the importance of indie presses in the book publishing ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-12 05:00:00 UTC ]
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The country's third largest trade publisher will mark its 100th anniversary with a series of events, starting with the release of the Simon & Schuster 100, a selection of titles that the company says reflects the scope of its publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-31 00:00:00 UTC ]
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Wear these fun bookish Valentine's Day sweatshirts to go out to pick up your latest bookstore or library finds and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2024-01-29 11:30:00 UTC ]
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From Richard Osman and Millie Bobby Brown to the upcoming book by Keanu Reeves, celebrity novels are everywhere. What’s behind the boom? And how do non-famous writers feel about it?I understood that if I was going to do it, I would have to put 100% of myself into it,” says Richard Osman about... Continue reading at The Guardian
[ The Guardian | 2024-01-13 09:00:12 UTC ]
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#jamie oliver
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#nielsen bookscan
#upcoming book
NoViolet Bulawayo among authors paying tribute to independent publishing house that shook up the country’s literary sceneWhen the Zimbabwean editor Irene Staunton and her husband Murray McCartney set up their publishing business in 1998, it seemed natural to call it Weaver Press. Their modest... Continue reading at The Guardian
[ The Guardian | 2023-12-07 07:00:02 UTC ]
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Fashionistas and celebrities gathered for a new book filled with candid shots of the understated Gen X star. Continue reading at The New York Times
[ The New York Times | 2023-12-05 11:00:36 UTC ]
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New study finds less than half of adult Americans read a book for pleasure last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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#study finds
Snippets of Michelle Williams’s narration of Britney Spears’s new memoir have proved explosively popular online. But what goes into selecting a celebrity reader for an audiobook? Continue reading at The New York Times
[ The New York Times | 2023-11-01 22:47:54 UTC ]
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#britney spears
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The National Book Award winner smuggles profound reflections on pain and loss into novels of deceptive lightness. Continue reading at The New York Times
[ The New York Times | 2023-10-30 14:52:48 UTC ]
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#sigrid nunez
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