Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#growing family
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Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#laundry detergent
#growing family
#exclusive content
Celebrating Juneteenth? June 19, or "Juneteenth," commemorates the ending of slavery in the United States. We've compiled 7 favorite recipes from African American authors, including Rufus Estes, the first African American chef to publish a cookbook, Dr. George Washington Carver and Maya Angelou.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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#favorite recipes
#maya angelou
Extra! Extra! Have you heard the news? Actress and soon-to-be-Royal Family in-law Meghan Markle has … a gray hair. Marie Claire noticed this and thought it worthy to write about. The fashion magazine tweeted “Meghan Markle Has A Single Gray Hair,” and included a zoomed-in close up with a... Continue reading at Fast Company
[ Fast Company | 2018-04-05 00:00:00 UTC ]
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Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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#cross-platform publishing
The on-its-way Royal Baby has spurred a bounty of picture books, perfect for the little Royal Baby itself and other, non-royal babies of its generation.Picture this: The royal nappy. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-22 00:00:00 UTC ]
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The American Library Association has for nearly 40 years been putting out “Read” posters featuring celebrities and books. Lots of us remember these from school and libraries—my elementary school had the Shaq one guarding the reference books section. When I set out to compile a list of these... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-18 08:56:19 UTC ]
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#library association
#celebrities urging
#elementary school
The company, which is headquartered in Miramar, Florida, and focuses exclusively on Christian titles, has seen significant growth in the U.S. market over the past quarter-century, with the U.S. now accounting for 52% of its total business, a testament to the growing Spanish-speaking population... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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#significant growth
The Pentatonix singer and his husband say "How Lucky Am I?" parallels their own experiences as a married couple, including their dream of starting a family. Continue reading at HuffPost
[ HuffPost | 2024-06-20 16:24:07 UTC ]
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Ahead of this year's American Librarian Association conference, librarians are joining forces to seek out “the good stuff” to celebrate and sharing strategic practices to counter challenges leveraged increasingly at comics and graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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In honor of Baldwin's 100th birthday, Beacon Press, Duke University Press, Vintage Books, and more are finding ways to commemorate the writer's centenary, including unique reissues and deluxe editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Which books by AAPI authors are you looking to read in your book clubs this month? Continue reading at Book Riot
[ Book Riot | 2024-05-08 17:00:00 UTC ]
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The winners—including James Lee Burke, who won the award for Best Novel, and Linda Castillo, who took home two awards—were announced at the 78th annual Edgar Awards Banquet, held on May 1 at the Manhattan Marriott Marquis in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-02 04:00:00 UTC ]
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Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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On April 8 and 9, Simon & Schuster hosted two star-studded centenary fetes in New York City to celebrate the 100th anniversary of its founding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT News and Events [email protected] Mon, 04/08/2024 - 14:33 The first US anthology celebrating the breadth of literary translators’ work debuts... Continue reading at World Literature Today
[ World Literature Today | 2024-04-08 19:33:31 UTC ]
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More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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