In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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When introducing new learning products to today’s market, personalization is key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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At last week's London Book Fair, experts from the ed tech publishing community shared key lessons they have learned, including keep it simple and act fast. The post The Keys to Education Technology: Simplicity and Speed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-21 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of How To Be Both, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-04-10 00:00:00 UTC ]
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E-book subscription service Oyster has opened an online book store, a move that pits the young company against heavyweight Amazon.Oyster’s ebook store has the support of the top five publishers in the U.S. While Amazon also offers books from these publishers—Hachette, HarperCollins, Macmillan,... Continue reading at PC World
[ PC World | 2015-04-08 00:00:00 UTC ]
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Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Three topics that publishers have been dealing with in recent years--technology, data, and free speech--were addressed in a series of lively presentations at the Association of American Publishers’ annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Revenue in the publishing division of Salem Media Group more than doubled in 2014, to $26.8 million, thanks, in large part, to the 2014 acquisition of Eagle Publishing, parent company of Regnery Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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The JS Group has seen “significant” growth in the take-up of e-textbooks last year, helping it to a 14.5% increase in higher education UK revenues. However, a decline in legal print sales and the reduction in value of a contract with the Ministry of Justice meant the Hammicks legal arm saw a... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Mills & Boon has seen a sharp rise in sales of its ebooks after Kobo matched W H Smith’s in-store offer online. W H Smith has been running a “five for the price of four” offer on Mills & Boon titles throughout February, and its digital partner Kobo applied the offer to the same titles’... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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UNESCO has called the destruction of libraries and books in Mosul 'one of the most devastating acts of destruction of library collections in human history.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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Reading science fiction, chick lit and fantasy novels by people of colour for a year brought home to me just how white my reading world wasIn 2014, I managed to read 25 novels. All of them were written by people of colour. That was the result of a small challenge I set myself: not to read books... Continue reading at The Guardian
[ The Guardian | 2015-02-20 00:00:00 UTC ]
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Alma Books has ordered a 15,000-copy reprint of Travelling to Infinity after demand soared following the film version’s triumph at the Baftas on Sunday (8th February). Travelling to Infinity is the memoir by Jane Hawking based on the inside story of her marriage to Stephen Hawking, which... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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For the first three weeks of the new year, the enhanced edition of Chris Kyle’s memoir, "American Sniper," led Apple’s iBooks bestseller list, consistently landing several spots above the title’s standard ebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
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