In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
The TV miniseries adaptation of Lawrence Hill’s award-winning novel is proving a major sales boost for the title, originally released in 2007. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#originally released
Hearst UK title lifts combined print and digital sales by 1.2% year on year, as its Condé Nast rival falls by 2.5%Good Housekeeping boosted its sales in the second half of last year to remain the most popular women’s monthly lifestyle title.The Hearst UK title overtook long-time leader Glamour... Continue reading at The Guardian
[ The Guardian | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular women
#digital sales
For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad business
#sold programmatically
A strong performance from HarperCollins and the acquisition of Harlequin has boosted parent company News Corp's quarterly results. Revenue for publisher's worldwide operation for the second quarter of the financial year, covering the three months to December 31st 2014, increased 20% from $391m... Continue reading at The Bookseller
[ The Bookseller | 2015-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong performance
#harpercollins uk
#quarterly results
#results released
#financial year
People who read regularly for pleasure have greater levels of self-esteem, are less stressed, and can cope better with difficult situations than lapsed or non-readers, new research for Galaxy Quick Reads has found. While the research, carried out by Dr Josie Billington at the University of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rarely read
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
#$145 million
Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sea change
#advertising content
#tom wallace
#editor called
#magna carta
#native ads
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#special events
#24-hour period
Hodder & Stoughton's personal development imprint Yellow Kite is to host a two-day online festival to help people stay on track with their New Year’s resolutions. This is the Year, which takes place this Thursday 22nd and Friday 23rd January, will help “transform your body and mind, get... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yellow kite
#hodder stoughton
#takes place
A good book is all you ever used to need on the beach but data-use figures show we're still reaching for our cellphones even when we're on holiday. Continue reading at Stuff
[ Stuff | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leisure time
#good book
#figures show
High street chain retailers have been buoyed by successful December trading, The Bookseller can report. Blackwell’s saw a like-for-like sales increase of 3.38% excluding its London Charing Cross Road store, which closed in June. Across its promotion and Christmas catalogue titles, sales were... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales increase
#online sales
#david prescott
Parragon Books has posted an operating profit of £19.4m in 2014 compared to a loss of £6m the year before, thanks to a company restructure earlier in the year. For the year ending the 31st March 2014, turnover fell 14% to £48m from £56m but “the overall improvement in profitability was due to a... Continue reading at The Bookseller
[ The Bookseller | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year ending
#parragon books
#operating profit
Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#native advertising
#online publishing
Led by a 14% increase in its children’s book publishing and distribution business, revenue at Scholastic rose 7% in the second quarter ended November 30, 2014 compared to the same period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#14% increase
#book publishing
#distribution business
Cengage Learning (EMEA) Ltd, whose parent company Cengage Learning Inc emerged from Chapter 11 proceedings in the US in the spring, has reported turnover of £34.1m in the nine months to 31st March 2014, with a profit after tax of £4.8m. Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reported turnover
Here are five of the big publishing trends of 2014, and what we learned. The post What we learned about publishing in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-11 00:00:00 UTC ]
More news stories like this |
The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology company
#digital publishers
#media company
#tech company
#pierre omidyar
This essay is adapted from Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous, by Gabriella Coleman, published by Verso. On the evening of Thursday, Dec. 11, Coleman will be discussing her book with the ACLU’s Christopher Soghoian at a free Future Tense happy hour event in... Continue reading at Slate
[ Slate | 2014-12-08 00:00:00 UTC ]
More news stories like this |
A study published by EY (formerly Ernst & Young), has found that Europe's cultural and creative industries (CCIs) have experienced sustained growth even through recession, leading authors' groups to argue that this boost the case for ensuring copyright reflects the importance of creators. Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading authors
#study published
#ernst young
The discovery of talent via YouTube, a resurgence at Waterstones, the long-running Amazon/Hachette terms dispute and the thinning out of independent publisher numbers were among the significant developments in 2014, according to prominent figures in the industry. Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant developments