In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
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#consumer habits
#privacy regulations
#contextual targeting
#digital media
Kidd designed some of the most iconic book covers in circulation, and now he wants to impart lessons to youngsters. Continue reading at Wired
[ Wired | 2013-09-23 00:00:00 UTC ]
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The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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#consecutive week
It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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After a four-year decline, new technology investment has suddenly jumped up significantly, according to FOLIO:’s 2013 manufacturing and production technology survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-02 00:00:00 UTC ]
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#four-year decline
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Lagardere has reported sales in its publishing division up 3.1% like-for-like in the first half... Continue reading at The Bookseller
[ The Bookseller | 2013-08-29 00:00:00 UTC ]
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#reported sales
#publishing division
#1% like-for-
It peeked its head out just a day ago by way of a Korean back-to-school catalog, and now Samsung's ready to let its kid-friendly cat out of the bag. The Galaxy Tab 3 Kids is, as the name implies, aimed at ever more tech savvy young ones, featuring a child-friendly skinned Android 4.1 and a slew... Continue reading at Engadget
[ Engadget | 2013-08-27 00:00:00 UTC ]
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#educational apps
#internal storage
#microsd slot
Several publishers are finding success with print+ebook bundling, yet the industry remains reticent to embrace what seems an obvious direction for the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-26 00:00:00 UTC ]
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#finding success
The US State Department sponsored publication of the graphic novel, Two Legends of Uzbekistan, is an unusual experiment in soft power cultural diplomacy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-23 00:00:00 UTC ]
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News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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#york post
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#50% higher
#premium space
In his new memoir, Rob Sheffield explores how karaoke lifted him out of existential doom after his wife's sudden death.Rob Sheffield is the kind of true-blue music nerd who'll pause his latest memoir — one with a subtitle promising a book about "the rituals of love & karaoke" — to address... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-09 00:00:00 UTC ]
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#sudden death
#ll pause
#important topic
Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#regional managers
If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#content development
Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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#important piece
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Porter Anderson's wrap-up of Publishing Perspectives' look at literary agents in digital transition pinpoints issues highlighted by The Rogue Reader project. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
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#porter anderson
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A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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#publishing profile
Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
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#content management
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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#recently moved
#cautionary tale
#ad pie