How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

Other Publishing stories related to: 'How machine learning technology boosts contextual targeting for advertisers'

Cengage Learning among bidders for McGraw-Hill Education

Cengage Learning is among the companies that have put in initial bids for McGraw-Hill... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cengage learning #mcgraw-hill education

EU-Japan deal may cut red tape, boost IP protection

European publishers are looking into the opportunities a free trade agreement between the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers

QuadrantOne Unveils Targeting Tools For Newspaper Sites

QuadrantOne, an online ad platform created by a consortium of newspaper publishers, including Gannett, Hearst, the New York Times Co. and Tribune, is introducing three new ad management tools intended to improve targeting and measurement of online ad ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #including gannett

Jubilee boost to sales short-lived, says BRC

June saw UK retail sales rising 1.4% year-on-year on a like-for-like basis, with sales up 3.5% on... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4% year-on-year

Learned Societies warn of Open Access risks

Directors of learned societies say clarity over the timing of transition to open access... Continue reading at The Bookseller

[ The Bookseller | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #learned societies #open access

Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest gathering

Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #digital space

Self-publishing boosts US print output

New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent growth

MIT's 'Technology Review' Launches Digital First Initative

Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek

[ AdWeek | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #marketing partners #thought leadership #data visualization

The Breast of Advertising

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek

[ AdWeek | 2012-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #approximately $1 #$11 million

Early News Apps Evolve Based on Lessons Learned, User Demands

When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad tablet #lessons learned #apple introduced #newspaper publishers #important medium #attract audiences #gain revenue

Bookbuzz titles target year sevens

Three titles have been picked from both Random House Children’s Books and Templar for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
More news stories like this |

The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising

E-tailer Fishpond targets publishers

Online retailer Fishpond.co.uk is looking to build relationships with publishers large and small... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers large

Target Closes the Book on Kindle

Target, the first brick-and-mortar store to sell the Kindle, will soon pull Amazon’s popular e-reader from its shelves. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar store

Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenues #subscription revenue #$6 million

New Cosmo title targets a caliente market

Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York

[ Crains New York | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gaining momentum #ad revenue #magazine industry

Events Boost UBM’s First Quarter Profit 25.8 Percent

UBM plc reports a 25.8 percent increase in operating profit for the first quarter 2012 and an 11.1 percent increase in total revenue, according to unaudited results released today. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating profit #total revenue

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth