How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

Other Publishing stories related to: 'How machine learning technology boosts contextual targeting for advertisers'

Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Autumn half-term break boosts book market

Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke

Digital Islam: Tunisian Start-up Targets Muslims with E-books

Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital start-ups #arab world

Amazon targeted in ethics campaign

A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller

[ The Bookseller | 2012-11-01 00:00:00 UTC ]
More news stories like this |

Technology Review Relaunches With Digital Focus

Technology Review has relaunched itself as MIT Technology Review, completing a digital-first transformation worthy of its cutting-edge namesake. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital focus #technology review

MIT Technology Review Relaunches 'Digital-First'

Some 20 weeks before Newsweek set the media into a frenzy with its announcement of a digital-first publishing strategy, Jason Pontin was already grappling with how to move his 113-year-old publication toward a digital future. Pontin announced in June that MIT's Technology Review magazine would... Continue reading at AdWeek

[ AdWeek | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #reader data

Cole tops charts as Mantel nets Man Booker boost

Singer Cheryl Cole, who rose to fame on ITV's "Popstars: The Rivals", has topped... Continue reading at The Bookseller

[ The Bookseller | 2012-10-23 00:00:00 UTC ]
More news stories like this |

Super Thursday celebs boost HB sector, but PB sales slump

Sales of hardbacks through Nielsen BookScan's top 5,000 chart jumped 11% week on week last... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan

Times Publishing Company Selects Brainworks Advertising

Sayville, Long Island, October, 2012 &ndash; Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long island #leading provider #newspaper advertising

Sainsbury's boosts book sales by 20%

Sainsbury’s has increased book sales by 20% in its second quarter, considerably above the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-03 00:00:00 UTC ]
More news stories like this |

6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online traffic #publishing business

Easypress Technologies Signs HarperCollins UK to Its Cloud Platform

Easypress Technologies, a book production software developer, is launching Book Publishing in the Cloud, a new technology platform it claims can cut the costs and time required to produce print and digital titles by as much as 50%. The new service is said to allow publishers to produce even more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #technology platform #digital titles

Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company &ndash; the advertising sales, production and distribution agent for New Mexico&rsquo;s largest and most read newspaper, the Albuquerque Journal &ndash; is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales