6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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Email Newsletters Hit a Speed Bump: Inaccurate Open Rates

Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham... Continue reading at Advertising Age

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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6 lessons I learned by doing a paid newsletter for a year

A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-01 06:00:38 UTC ]
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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week

[ Media Week | 2011-06-30 00:00:00 UTC ]
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BookExpo 2019: Sharjah Celebrates ’Open Books, Open Minds’

For more than a decade, the United Arab Emirate of Sharjah (booth 507) has focused energy and resources on fostering literacy and encouraging book publishing throughout the region. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Industry Notes: Richard Charkin Opens Mensch Publishing; LBF Opens Award Submissions

Two items from London: Publishing Perspectives columnist Richard Charkin announces a new publishing venture, and London Book Fair opens submissions for its 2019 International Excellence Awards. The post Industry Notes: Richard Charkin Opens Mensch Publishing; LBF Opens Award Submissions appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
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Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group

This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Industry Notes: Europeana Opens ‘Literary Tour’; Trio in UK Opens Literary Events Consultancy

Keyed on World Book Day, the cultural heritage platform Europeana opens a literature focus, as a new consultancy for festivals opens in the UK. The post Industry Notes: Europeana Opens ‘Literary Tour’; Trio in UK Opens Literary Events Consultancy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-24 00:00:00 UTC ]
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International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access

Ebook rights to works of Joan Didion, Joyce Carol Oates, and Philip Pullman go to Open Road, while Germany's De Gruyter ups its ante in Open Access. The post International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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How open is Open Access?

Goldsmiths Press director Sarah Kember argues that Open Access in the academy may not be the universal good many claim. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Open Source for an Open Publishing Ecosystem: Readium.org Turns One

March marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit started with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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London Book Fair 2014: Open Source for an Open Publishing Ecosystem: Readium.org Turns One

Last month marked the one-year anniversary of the formation of the Readium Foundation (Readium.org), an independent nonprofit launched in March 2013 with the objective of developing commercial-grade open source publishing technology software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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The Book That Brought Writers’ Fears and Self-Doubt Into the Open

HarperCollins recently reissued Writing Past Dark, by Bonnie Friedman, the classic, bestselling guide to the emotional side of the writer’s life, marking the book’s 25th anniversary. Three decades ago, when Friedman was fresh out of the Iowa Writers Workshop, the New York Times Book Review... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-29 08:48:36 UTC ]
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With Virus Resurgent, PRH Extends Open License for Online Readings Through March, 2021

With the Covid-19 pandemic resurgent around the globe, Penguin Random House this week announced that it is extending its Open License for online story time and read-aloud videos through March 31, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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French Publishers’ Appeal to Government: Leave Our Bookstores Open

Saying that a new coronavirus lockdown could mean 'cultural isolation for readers,' France's book industry asks for a special exception. The post French Publishers’ Appeal to Government: Leave Our Bookstores Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-28 16:38:45 UTC ]
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Norwich indie opens 3D virtual store

A Norwich indie has opened up a completely virtual version of its bookshop, in what its owners are calling a world first. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 05:14:23 UTC ]
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