Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at 'Media Week'

[ Media Week | 2012-11-07 00:00:00 UTC ]
News tagged with: #marie claire

Other Publishing stories related to: 'Marie Claire to debut NFC technology for magazine ad'


Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire


Marie Claire to launch biannual fashion magazine

IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week

[ Media Week | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #ipc media #redesigned website


Marie Claire publisher claims new technology boosts newsletter subs 60% in a year

IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week

[ Media Week | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single year #email marketing #technology platform


Marie Claire noticed Meghan Markle’s gray hair, and people noticed Marie Claire’s stupidity

Extra! Extra! Have you heard the news? Actress and soon-to-be-Royal Family in-law Meghan Markle has … a gray hair. Marie Claire noticed this and thought it worthy to write about. The fashion magazine tweeted “Meghan Markle Has A Single Gray Hair,” and included a zoomed-in close up with a... Continue reading at Fast Company

[ Fast Company | 2018-04-05 00:00:00 UTC ]
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Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks


Charted: Which Magazines Made Ad Age's Magazine A-List Most in the Decade?

Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #biggest winners


Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #bon appetit #conde nast


The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher


Shares in Marie Claire publisher Future plunge as chief announces departure

More than £300m wiped off market value as company says Zillah Byng-Thorne is to step downFuture, one of Europe’s biggest and most successful digital media companies, has seen more than £300m wiped off its market value after the company said that chief executive Zillah Byng-Thorne is to step down... Continue reading at The Guardian

[ The Guardian | 2022-09-20 11:10:40 UTC ]
More news stories like this | News stories tagged with: #magazine publisher #digital media #marie claire


Marie Claire expands shopping hub from the U.K. to the U.S.

The Marie Claire Edit shopping site is coming to the U.S., with an exclusive two-month deal with Nordstrom. The post Marie Claire expands shopping hub from the U.K. to the U.S. appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-03-16 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marie claire


Marie-Claire Blais, celebrated French Canadian novelist, dies at 82

Literary critic Edmund Wilson, an early champion, called her “a writer in a class by herself.” Continue reading at The Washington Post

[ The Washington Post | 2021-12-03 01:22:24 UTC ]
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Marie Claire owner reports record profits on back of Covid reading boom

Future’s share price soars as it says full-year results will be ‘materially ahead’ of expectationsCoronavirus – latest updatesSee all our coronavirus coverageFuture, the owner of magazines from Marie Claire to Metal Hammer and sites such as TechRadar and GoCompare, has reported record revenues... Continue reading at The Guardian

[ The Guardian | 2021-05-19 12:15:47 UTC ]
More news stories like this | News stories tagged with: #company continues #full-year results #latest updatessee #coronavirus coveragefuture #metal hammer #group revenues #marie claire


Hearst Sells Marie Claire to a British Publisher

Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times

[ The New York Times | 2021-05-11 17:35:20 UTC ]
More news stories like this | News stories tagged with: #british publisher #joint venture #hearst #marie claire


‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-03 04:01:29 UTC ]
More news stories like this | News stories tagged with: #boost revenue #marie claire


Two Roads pre-empts debut novel from Mary Karras

Hachette imprint Two Roads has pre-empted a debut novel from Mary Karras, in a two-book deal.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 01:23:48 UTC ]
More news stories like this | News stories tagged with: #hachette imprint #hachette #debut novel


Ingram Debuts Book Recommendation Technology

Ingram Content Group is launching Bookfinity, an online site designed to generate personalized book recommendations and drive book sales using technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories


Marie Claire UK to cease print publication after 31 years

Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian

[ The Guardian | 2019-09-10 11:45:36 UTC ]
More news stories like this | News stories tagged with: #continue online #cease publication #growing list #digital reading #marie claire #print publication


Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with: #ad unit #giving advertisers #social channels


London Magazine's debut fiction prize returns for second year

The London Magazine has launched its debut fiction prize for a second year, following the success of its inaugural year. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural year #london magazine