In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
As in the UK, Father's Day weekend in America provided a fillip for both Dan Brown and sales... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dan brown
Sales of books jumped to a 2013 high last week, boosted by Father's Day, according to figures obtained by the book trade website, The Bookseller. Continue reading at BBC News
[ BBC News | 2013-06-19 00:00:00 UTC ]
More news stories like this |
Fairfax Media has confirmed that it will no longer publish longstanding technology titles Computerworld, Reseller News and PC World. Continue reading at Stuff
[ Stuff | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media
#reseller news
#pc world
Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#richard mollet
#publishers association
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing community
#long run
#online services
#user experience
Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |
With 20% of Russia's bookstores having closed and book sales in free fall, the government is investing $100m to promote reading and change in the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
#book sales
#free fall
#promote reading
In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media companies
#ve learned
#toronto star
#chicago tribune
#content companies
Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#abrams books
#book marketers
Barnes & Noble knows it's not winning the tablet race by any margin, but the book retailer is hoping for a big boost for Mother's Day. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#book retailer
#big boost
Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook hd
#nook store
#google play
#google search
#google maps
#barnes noble
#chrome browser
The UK's Publishers Association reveals that spending on digital books rose by 66% in 2012. Continue reading at BBC News
[ BBC News | 2013-05-01 00:00:00 UTC ]
More news stories like this |
Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
More news stories like this |
Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
Half of the novels shortlisted for this year's International IMPAC Dublin Literary Award,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#novels shortlisted
Between 2003 and 2012, media giant Gannett Co. shed more than 20,000 employees, some of them journalists at its television stations, local newspapers and flagship daily USA Today. Nonetheless, on a recent Saturday, the publisher sent recruiters to the Columbia University Graduate School of... Continue reading at Crains New York
[ Crains New York | 2013-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prior year
#online courses
#media partners
A group of libraries in Wales is set to receive a boost of £1m to help modernise their... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#welsh libraries
The famous monkey is getting a digital makeover and learning some important life lessons. After more than 70 years, Curious George is getting a reboot and entering the digital realm. Houghton Mifflin Harcourt, which publishes stories about the beloved, if often exasperating, monkey, is... Continue reading at Fast Company
[ Fast Company | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital realm
#cheryl toto
#product innovation
#digital space
#modern world
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#beautiful thing
In China children's books are for indoctrinating good citizens and instilling morals, but elsewhere, kids books are becoming increasingly entertaining, enticing and personal. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kids books
#china children