Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek
[ AdWeek | 2016-12-21 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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The newly formed Kadokawa Amarin partnership and its Phoenix publishing arm are in place to translate novellas and manga comics from Japanese to Thai. The post New Venture, Kadokawa Amarin, Translates Japanese Content to Thai appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-09 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Bookseller Foyles is selling its first branded stationery range, which comprises four different types of notebook. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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There is "no doubt" that people and companies are willing to pay for value-added smart products and services Bonnier AB's chief digital officer Anki Ahrnell has told delegates at The Bookseller's Futurebook Conference, adding "we just have to go do it". Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Ukazoo Books has found a new Towson location.The buyer and seller of new and used books that opened in Dulaney Plaza in 2007 will relocate to Loch Raven Boulevard, south of the intersection with Joppa Road.The bookseller announced the new site, 8641 Loch Raven Blvd., on its Facebook page and said... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-12-01 00:00:00 UTC ]
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William Collins, an imprint of HarperCollins, has acquired A Good Time to be a Girl: How to Succeed in a Changing World by city c.e.o. Helena Morrissey. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
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Bonnier Zaffre has acquired two titles in a new series by thriller writer Martyn Waites (aka Tania Carver). Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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An expanded trade publishing program has paid off well for Wayne State University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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Nick Coveney, Kings Road Publishing's head of digital and social media (part of Bonnier Publishing), is stepping down from his role. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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In a consistent German book market, the Boersenverein reports rising ebook sales by volume, but lower prices are driving down revenue from digital products. The post In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
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The mood at the three-day China Shanghai International Children's Book Fair was upbeat and positive, driven by the vast (and content-hungry) market of 370 million Chinese children below the age of 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward... Continue reading at The Guardian
[ The Guardian | 2016-11-22 00:00:00 UTC ]
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