How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


Teenagers think Google is cool, study by Google finds

The company funded ‘It’s Lit: A guide to what teens think is cool’, which found that it was more cool than Vice, Nike and FacebookToday’s teenagers think Google and Google brands are cool, research funded by Google has found.Google published “It’s Lit: A guide to what teens think is cool”, a... Continue reading at The Guardian

[ The Guardian | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google published


Bonnier Zaffre signs 'breathless' YA debut

Bonnier Zaffre imprint Hot Key Books has acquired a YA debut from M A Bennett, called Stags. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya debut


Bonnier Zaffre to publish ITV's Keep the Home Fires Burning

Bonnier Zaffre has acquired three books from S Block, the creator of ITV series, Home Fires. Continue reading at The Bookseller

[ The Bookseller | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre #itv series


SpaceX successfully relaunched a Falcon 9 rocket

Today's SpaceX launch will be logged in the history books as the first time a flight-proven orbital class rocket has successfully been relaunched and returned to Earth. "We just had an incredible day today," CEO Elon Musk said after the first stage F... Continue reading at Engadget

[ Engadget | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history books


Machine Learning Will Give Publishing Visual, Interactive Content on a Big Scale

Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age

[ Advertising Age | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #jeff bezos


Foyles maintains growth after finding ‘harmony’

Foyles has reported a second year of profit, with c.e.o. Paul Currie citing a “massive step change” in the retailer’s operations in the past two years. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
More news stories like this |


James Carol reunited with former editor at Bonnier Zaffre

Bonnier Zaffre has acquired two thrillers from author James Carol, reuniting him with his former editor at Faber, Katherine Armstrong. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre #katherine armstrong


Finding sustainable growth in OA

The open access market is growing rapidly, how can new opportunities be translated into long-term success? Rob Johnson explores the options. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #long-term success


Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek

[ AdWeek | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #20-minute video


Bonnier eyeing start-ups

Bonnier Book Ventures (BBV) is looking to invest in start-ups, c.e.o. Rebecka Leffler has told The Bookseller.  Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
More news stories like this |


Bonnier’s Auschwitz ink tale makes its mark

Publishers across Europe have pre-empted translation rights to The Tattooist of Auschwitz by Heather Morris from Bonnier Zafffre, which has world rights. Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world rights


Boston Bombing Survivor Finds a New Way Forward

Rebekah Gregory was three feet from the bomb blast during the Boston Marathon. She lost her left leg and had 18 surgeries, but the mother of two is moving on with hope as told in her memoir ‘Taking My Life Back.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bomb blast


BA president de la Hey on the secrets of Mainstreet’s success

Rosamund de la Hey talks to Lisa Campbell about her journey into bookselling and her plans as president of the Booksellers Association. Continue reading at The Bookseller

[ The Bookseller | 2017-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell #booksellers association


Bonnier launches self-publishing platform Type & Tell

Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller

[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing platform


Bonnier Shutters Popular Photography Magazine

The memo went out Monday. And the final print artifact will arrive Friday. Popular Photography magazine, launched in New York with a May 1937 issue, is bowing to the age of Instagram. Bonnier Corp. gave it a valiant effort, switching last year to a bi-monthly publication schedule. But even that... Continue reading at AdWeek

[ AdWeek | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier corp


Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties

Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bonnier #self-publishing platform


Rejoice in Logan’s Success. It Means Grittier Comic Book Movies Are Coming

Comic book movies now have another "hard-R" hit. And it won't be the last. The post Rejoice in Logan’s Success. It Means Grittier Comic Book Movies Are Coming appeared first on WIRED. Continue reading at Wired

[ Wired | 2017-03-07 00:00:00 UTC ]
More news stories like this |


The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek

[ AdWeek | 2017-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account


4 Secrets to Social Video Success

The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a recent survey, 80 percent of content marketers said videos published on Facebook, Instagram and Twitter have directly impacted their business. This... Continue reading at AdWeek

[ AdWeek | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent survey


PubTech Connect: Meet Jay Lauf of Atlantic Media and Sam Olstein of GE, Pioneers Who Revitalize Legacy Brands

Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atlantic media #pubtech connect #jay lauf