How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients,... Continue reading at AdWeek

[ AdWeek | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality check


Video publishers on what happens after Facebook stops subsidizing video content

No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #leaving facebook


Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #panel discussion


Prime members will find another perk in Amazon's newest bookstore (Photos)

Amazon may have spent the past two decades pulling bookstore shoppers to its business online, but with a new storefront in California's East Bay, the retail giant is hoping to lure them back to a brick-and-mortar store. Amazon Books is in the final stages of preparing for its opening tomorrow... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon books #prime members #business online #retail giant #brick-and-mortar store #final stages


When Building Their Brands, Two Retailers Look to the Power of Print

Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared


Cats, comics, a dash of David Bowie are this Portland personal finance entrepreneur's Kickstarter success

If the idea of sitting through a personal finance course or reading personal finance book makes your eyes glaze over, then Lillian Karabaic may have a solution for you. It involves cats. It involves indie comic book illustrators. It involves Ziggy Starbudget (her David Bowie-themed alter... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david bowie #kickstarter success #personal finance


Can Volkswagen Rebuild Its Brand?

A recent book goes behind the scenes of the Volkswagen scandal to examine what drove the automaker to cheat and whether its culture can change. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2017-10-24 00:00:00 UTC ]
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Open Data use growing among researchers, finds Figshare

A survey conducted by Digital Science's data management company Figshare has found "strong signals that open data is becoming more embedded" with researchers. Continue reading at The Bookseller

[ The Bookseller | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey conducted #digital science


Faber finds Nile style is just what doctor ordered

Faber has bought rights to Petina Gappah's second novel, The Last Journey of Doctor Livingstone. Continue reading at The Bookseller

[ The Bookseller | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought rights


The Man Booker Prize: the highs and lows of the books in contention

What a to-do there has been about this year's Man Booker Prize. First, it was the shortcomings of the longlist, which, according to Britain's Telegraph, had "overlooked some of the year's most exciting releases". Then, of course, it was all about the shortlist, which had too many Americans on... Continue reading at Stuff

[ Stuff | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sebastian barry #paul auster


Publishers find Google AMP loads too fast for ad views

Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Finding a balance on celebrity authors

Fiona Noble says celebrity and branded books can play a positive role in World Book Day, but publishing needs to invest in career authors. Continue reading at The Bookseller

[ The Bookseller | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrity authors #fiona noble #positive role


Bonnier Zaffre acquires The Anomaly

Bonnier Zaffre has acquired UK and Commonwealth rights for The Anomaly, the first title published by Michael Rutger.    Continue reading at The Bookseller

[ The Bookseller | 2017-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #title published


Creative sector is 'highly resistant to automation', report finds

Sir Peter Bazalgette’s independent review into the Creative Industries has been released, revealing that the sector could be worth £128.4 billion to the UK economy by 2025 if a “sector deal” can be done between the government and the industry. Continue reading at The Bookseller

[ The Bookseller | 2017-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative sector #report finds #independent review #uk economy


Crickhowell's Bookish finds the perfect chemistry

Siôn Hamilton heads to Bookish in Crickhowell to meet Bookish owner Emma Corfield-Walters. Continue reading at The Bookseller

[ The Bookseller | 2017-09-15 00:00:00 UTC ]
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Kirkus Collections wants to make it easier to find YA books that reflect America

Kids these days apparently want to read books that reflect their lives. So following that whole supply-and-demand thing we all learned in Economics 101, Kirkus is giving the people what they want. They’ve just launched Kirkus Collections, which brings together Young Adult and children’s lit... Continue reading at Fast Company

[ Fast Company | 2017-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read books #young adult


Bonnier Publishing partners with Disney on new range

Bonnier Publishing is partnering with Disney to publish a new range of titles in the UK from autumn 2017.  Continue reading at The Bookseller

[ The Bookseller | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing


Disney streaming service bags Star Wars and Marvel content

Star Wars and the Marvel comic book movies will join Disney's upcoming streaming service, potentially giving it broader appeal beyond families with young children. Continue reading at Stuff

[ Stuff | 2017-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star wars #join disney #young children


Pan Books at 70: Celebrating Authors, Their Sales and International Rights Success

'Always just a bit sexier and more exciting,' Macmillan's rights-powerhouse Pan Books observe a 70th anniversary with new Golden Pan honors. The post Pan Books at 70: Celebrating Authors, Their Sales and International Rights Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #70th anniversary


Clinton Devotional Book Pulled After Publisher Finds Further Instances of Plagiarism

Abingdon Press is discontinuing the sale of ‘Strong for a Moment Like This,’ a book of devotionals written for Hillary Clinton by Rev. Bill Shillady, after finding that several passages were lifted from the writing of other pastors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher finds #abingdon press #hillary clinton #bill shillady