How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

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Industry Notes: Bookwire Partners With HarperCollins Ibérica; US Libraries Seek Non-English Content

Bookwire expands its ebook distribution business in Spain. And a new survey finds that American libraries see rising demand for non-English language content. The post Industry Notes: Bookwire Partners With HarperCollins Ibérica; US Libraries Seek Non-English Content appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-11 00:00:00 UTC ]
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Bonnier Zaffre Expands Into U.S. Market

The division of Bonnier Publishing UK will expand into the U.S. market next year, with its initial focus on two of its internationally bestselling authors, Wilbur Smith and Lynda La Plante. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-11 00:00:00 UTC ]
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CUP launches content-sharing pilot

Cambridge University Press is launching a content-sharing pilot on its Cambridge Core platform, which will allow users and authors to share read-only versions of journal articles via a link. Continue reading at The Bookseller

[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Cambridge University Press Content Sharing Platform in Pilot Launch

Cambridge University Press launches a selection of journals in its Core content sharing program, which offers subscribers read-only links. The post Cambridge University Press Content Sharing Platform in Pilot Launch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot launch


Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone'

Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #separate feeds #rude awakening #average person #high school


Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge opportunity #content marketing #publishing industry #make money


Paid Content: The Old New Thing

Publishers are revisiting paid content models, but will they have better luck making it work this time? The post Paid Content: The Old New Thing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-30 00:00:00 UTC ]
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'Little Miss Inventor' joins the Mr Men brand

Egmont and the Mr Men and Little Miss brand owner, Sanrio, have introduced an “ingenious” new character to the universe, Little Miss Inventor. Continue reading at The Bookseller

[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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'O, the Oprah Magazine' Finds Its Favorite Books in the New Socially-Conscious Zeitgeist

Longtime publishing industry editor turned 'O' books editor Leigh Haber explains the method behind the Favorite Books of 2017 list at Oprah's magazine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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Magazine Brands Credit Video for Increased Social Engagement

Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #numbers show


With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime

On the 10th anniversary of Kindle, VP of Kindle content David Naggar looks back on the development and impact of Amazon's ebook ecosystem on book publishing. The post With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon kindle #david naggar #10th anniversary #book publishing


Paralympian Adepitan signs children's book deal with Bonnier

Bonnier Publishing imprint Studio Press has acquired three illustrated children’s fiction titles from TV presenter and Paralympian, Ade Adepitan. Continue reading at The Bookseller

[ The Bookseller | 2017-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #illustrated children #fiction titles #tv presenter #ade adepitan


Dagger winner Whitaker signs two more with Bonnier Zaffre

CWA Dagger winner Chris Whitaker has signed two new books with Bonnier Zaffre, part of Bonnier Publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre #bonnier publishing


Bonnier Zaffre wins Bartlett's 'page-turning' debut after nine-way auction

Nine publishers fought over a debut book by Fabulous magazine’s deputy chief sub Stacey Bartlett before Bonnier Zaffre triumphed as the winner at auction. Continue reading at The Bookseller

[ The Bookseller | 2017-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deputy chief


Alexa and Hearst Team Up on ‘Voice-First’ Brand

Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #magazine media


To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in... Continue reading at AdWeek

[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Survey finds more than half of people in book trade have experienced sexual harassment

Poll by the Bookseller finds 54% of female respondents reporting sexual ‘harassment, assault or predatory behaviour’A survey suggests that more than half of people working in the books industry have experienced sexual harassment, with 54% of women and 34% of men reporting “harassment, assault or... Continue reading at The Guardian

[ The Guardian | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people working #survey finds #book trade #books industry


Justice League: DC's holy trinity of heroes finds safety in numbers

Many comic book heroes lay claim to the moniker "iconic", though few are as iconic as DC's holy trinity: Superman, Batman and Wonder Woman. And between them they possess some of comic book history's most recognisable toys: Superman's bullet-deflecting supersuit, Batman's Batmobile and Wonder... Continue reading at Stuff

[ Stuff | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice league #funny thing