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Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
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#paid content
#create content
#content strategy
#at-home fitness
#hearst
Publishers are revisiting paid content models, but will they have better luck making it work this time? The post Paid Content: The Old New Thing appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-11-30 00:00:00 UTC ]
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In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
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#paid content
When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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#paid content
#growing number
#news publishers
The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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#content sales
#paid content
#subscription plan
#heaviest users
#plan offers