Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading >> [ Source: Folio Magazine | 2020-05-04 19:08:35 UTC ]
Publishers are revisiting paid content models, but will they have better luck making it work this time? The post Paid Content: The Old New Thing appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2017-11-30 00:00:00 UTC ]
In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading >> [ Source: Folio Magazine | 2012-09-27 00:00:00 UTC ]
When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading >> [ Source: Editor & Publisher | 2012-05-23 00:00:00 UTC ]
The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading >> [ Source: Folio Magazine | 2011-04-21 00:00:00 UTC ]