How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'

UK publishing industry remains 90% white, survey finds

Research indicates diversity has improved in recent years, but a generational change is needed to balance the book trade, according to researchersA survey of more than 1,000 people working in UK publishing has found that more than 90% currently in the industry classify themselves as white... Continue reading at The Guardian

[ The Guardian | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #uk publishing #vast majority

Weekly E-Ranking: Lost Things finds number one

After hovering in the top five for the previous fortnight, Ruth Hogan's The Keeper of Lost Things has vaulted four spots to claim her first pole position on the Weekly E-Book Ranking. Continue reading at The Bookseller

[ The Bookseller | 2017-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previous fortnight #ruth hogan #pole position

To tackle a conspiracy theory, you have to find it first | Brigid Delaney's diary

Technology has liberated the spread of information and enabled like-minded people to come together to share their views. But it can make them harder to argue with tooWhen researching my book Wellmania (available in all good book shops, and some bad ones), I spent many months immersed in online... Continue reading at The Guardian

[ The Guardian | 2017-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hadley freeman

Global Publishing Leaders 2017: Bonnier

The Bonnier Group is a family-owned international media group active in TV, daily newspapers, business and trade publishing, magazines, film, books, radio and digital media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier group #daily newspapers #trade publishing

T Magazine, Trusted Media Brands Staff Up | People on the Move

Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move appeared

Contents of Aldiss' diaries kept secret from family

Brian Aldiss' family will first discover the “revelations” of the late writer's diaries at the same time as the rest of the world when they are revealed at a Bodleian Library exhibition. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brian aldiss #late writer

Jim Field and Kes Gray | Oi success!

The author and illustrator behind two of the breakout picture books of the past few years return with a new title. Caroline Carpenter reports. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jim field

iBooks Bestsellers: 'Soul Mate' Finds Its #1

The end of the summer and the beginning of the school year finds a mixed bag of ebooks hitting the Apple iBooks store's bestseller list, including Kendall Ryan's self-published romance at #1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #mixed bag #ebooks hitting #bestseller list #self-published romance

Publisher Logos Will Help Facebook Users See Where Their Content Is Coming From

Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek

[ AdWeek | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #facebook introduced

With DonorsChoose, Teachers Find Funding for Their Classroom Dreams

'PW' speaks with DonorsChoose.org founder Charles Best about his charity’s mission and the current state of public education funding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current state

‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher appeared #publishing arm #big brands

Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #lifestyle site

More, More, More: Winning the Race to Make Enough Content

Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age

[ Advertising Age | 2017-08-15 00:00:00 UTC ]
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Big brand probes dominate FT business book longlist

The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller

[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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The Original Evangelist for B2B Content Analytics

Veteran consultant Howard Rauch produces a surprisingly contemporary book of best practices. The post The Original Evangelist for B2B Content Analytics appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-09 00:00:00 UTC ]
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Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Texas Indie Bookstore Day Deemed a Success

The first Texas Independent Bookstore Day set sales records at one Houston bookstore and was deemed a success at others across the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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