How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


Children's Books in China 2018: Beijing Baby Cube Children’s Brand Management Company

Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helping children #online retailing #literary publishing #start reading #publishing program


BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #generate content #millennial audience #digital publisher #ad revenue #give advertisers #york magazine #grub street


Bonnier’s interim chief exec seeks ‘sustainable future’

Bonnier Publishing’s acting chief executive has told The Bookseller he is working on a "new strategy" to ensure the company has a "sustainable future", after it emerged that the firm has been beset by profitability issues in recent years.  Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing #toldthe booksellerhe #sustainable future


Europe asks social networks to remove terrorist content within an hour

The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget

[ Engadget | 2018-03-01 00:00:00 UTC ]
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Bonnier Publishing had 'profitability problems' before Johnson's departure

Bonnier Publishing "wrestled with profitability problems" as the result of its rapid growth in 2017, financial accounts revealed a week before its chief executive Richard Johnson's departure.   Continue reading at The Bookseller

[ The Bookseller | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing #rapid growth


Johnson departs Bonnier Publishing with immediate effect

Richard Johnson is stepping down as group chief executive of Bonnier Publishing with immediate effect, after nine years in the role. He is being replaced by Jim Zetterlund, current chief operating officer and chief financial officer of Bonnier Books in Sweden. Continue reading at The Bookseller

[ The Bookseller | 2018-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard johnson #bonnier publishing #jim zetterlund #bonnier books


Johnson Out as Bonnier Publishing CEO, Interim Named

Richard Johnson is stepping down as group CEO of U.K.-based Bonnier Publishing (a subsidiary of Sweden’s Bonnier Books) after nearly nine years in the role. Jim Zetterlund, currently COO and CFO of Bonnier Books, has been named acting CEO. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard johnson #group ceo #bonnier books #jim zetterlund


Only half of pre-school children being read to daily, UK study finds

Survey finds proportion of toddlers having story time fell by a fifth in five years The proportion of toddlers being read to every day has dropped by a fifth over the last five years, according to research warning that the decline is a significant threat to child development.The annual... Continue reading at The Guardian

[ The Guardian | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-school children #feel comfortable


Defending UK success

Gordon Wise reflects on his presidency of the Association of Authors’ Agents, and looks at the ongoing challenges facing the group. Continue reading at The Bookseller

[ The Bookseller | 2018-02-19 00:00:00 UTC ]
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Women better represented in Victorian novels than modern, finds study

Analysis finds proportion of female authors and characters fell after 19th century, with male authors remaining ‘remarkably resistant’ to writing women Women in novels have tended to “feel”, while men “get”; women smile or laugh, while men grin or chuckle. An analysis of more than 100,000 novels... Continue reading at The Guardian

[ The Guardian | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 1960s #steady decline #english-language fiction #stories related #pushing back


Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest advertisers #social sites #silicon valley


Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand

We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
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Brands built to last a lifetime are the key to consumer karma

Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian

[ The Guardian | 2018-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book published #step-by-step guide


Blackadder actor brands Bristol councillors 'stupid' over library cuts

Blackadder actor Tony Robinson has expressed his anger at Bristol councillors over their plans to close 17 of the city's libraries, calling them "stupid bastards" on social media. Continue reading at The Bookseller

[ The Bookseller | 2018-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library cuts


Why Publishers Are Winning With Custom Content Studios

A behind-the-scenes look at how three publishers are succeeding with new products and a new strategy. The post Why Publishers Are Winning With Custom Content Studios appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
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‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday

[ Digiday | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fell swoop #brand safety #pressing issues


Google Play Store Now Selling Audiobooks and Boosting Content on Voice-Activated Devices

While hardly a shock that Google Play has started selling audiobooks, it's a moment to look at aspects of the format's sales-building prominence: the other way of 'reading.' The post Google Play Store Now Selling Audiobooks and Boosting Content on Voice-Activated Devices appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling audiobooks #google play


At the Tunis Conference: On Piracy and the Myth of ‘Free Content’

'Governments need to be convinced that the scourge of piracy is a problem for them and for their countries’ evolving economies," IPA's  José Borghino tells the Arab Publishers Association's conference in Tunisia. The post At the Tunis Conference: On Piracy and the Myth of ‘Free Content’ appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free content


Rupert Murdoch suggests Facebook should pay 'trusted' publishers for news content

Facebook has been fighting something of a losing battle against the problem of fake news, but media mogul Rupert Murdoch thinks he has come up with a solution. He says that the social network should pay "trusted" publishers for the provision of news content. Facebook recently said that it wants... Continue reading at Betanews

[ Betanews | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news content #losing battle #fake news #start paying


Rupert Murdoch tells Facebook: pay 'trusted' publishers for their content

Amid policy changes at social network, media mogul criticizes it for failing to ‘adequately reward’ publishers that add value and integrityRupert Murdoch issued a new salvo in the row between Facebook and news publishers on Monday, calling on the social media company to pay publishers for their... Continue reading at The Guardian

[ The Guardian | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #bad news #cable companies #adequately rewarded