How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

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‘To sit down with them is valuable’: With $3m in grants and advice, Facebook finds favor from local newspapers

Participants have been pleasantly surprised at the program, which helped spread best practices for publishers trying to grow their subscriptions. The post ‘To sit down with them is valuable’: With $3m in grants and advice, Facebook finds favor from local newspapers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-13 00:00:00 UTC ]
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USA Today finds there’s still money to be made from feel-good videos on Facebook

The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-12 00:00:00 UTC ]
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Snapchat moves beyond traditional publishing brands with latest partnerships

Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-10 00:00:00 UTC ]
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Bonnier Corp. Hires Events Expert | People on the Move

[caption id="attachment_127599" align="alignright" width="150"] Jonathan Moore[/caption] Bonnier Corp. has named Jonathan Moore as senior vice president, events, effective July 2. Moore joins the company from Family Media, where he served as president since 2016. Prior to that, Moore spent two... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad

HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Prosveshchenie and Pearson in Educational Content Distribution Deal in Russia

Particularly because of a new government test in English proficiency for university applicants, language education is rising in importance and demand in Russia. Prosveshchenie reports it's working with Pearson on meeting the popularity of English training. The post Prosveshchenie and Pearson in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
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Digital Solutions in India 2018: Content Acquisition to Knowledge Delivery

Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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SP Books Finds Niche with Reproductions of Classic Manuscripts

After publishing more than 20 volumes in France featuring the reproductions of original manuscripts by renowned authors, Paris-based SP Books has begun selling the limited edition books in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Clayton to lead UK field sales for Bonnier Publishing UK

Hachette's Sarah Clayton has been appointed head of UK Field Sales for Bonnier Publishing UK. Continue reading at The Bookseller

[ The Bookseller | 2018-06-28 00:00:00 UTC ]
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Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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PRH Children's commits to finding 'overlooked voices' at summer party

Francesca Dow stressed the importance of finding stories from “voices that are overlooked” at last night’s Penguin Random House Children’s summer party. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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The Daily Beast Will Now Offer Exclusive Content to Paying Subscribers

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[ AdWeek | 2018-06-27 00:00:00 UTC ]
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Spotify Taps Condé Nast’s Dawn Ostroff as Chief Content Officer | People on the Move

[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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Spotify Taps CNE President Dawn Ostroff as Chief Content Officer | People on the Move

Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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How B2B Publishers Are Driving Meaningful Engagement With Sponsored Content

One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

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[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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Osiander success story defies tough market

Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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Book review: Finding by David Hill

I was astonished to find that I have read 46 of David Hill's books (plus 14 short stories and four poems); I have even heard his words read at a funeral. Yet none of these brought me more pleasure than his latest novel. Continue reading at Stuff

[ Stuff | 2018-06-16 00:00:00 UTC ]
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